A study on promotion strategies of Pelangi Airways new sectors / Fakhru Hayati Abdul Rashid
Pelangi Air Sdn Bhd is one of Malaysia’s national airlines. It was incorporated on September 15, 1987 with paid up capital of RM 3 million. Initiated operations with two deHavilland DHC-6 Twin Otter aircraft on January 1, 1988. Pelangi Airways establishment is to support the development of the touri...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
1998
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/94454/1/94454.PDF |
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