A study on purchasing behavior of UiTM Sabah student towards gold jewellery / Jodie Kessy Primus

This research is study on 'Purchasing Behavior of UiTM Sabah Student on gold jewellery '. As we know that, wearing gold jewellery is not just for beauty but it can display wealth, status and for functional use such as brooch. Thus, the objective of this research is to understand the purcha...

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Main Author:	Primus, Jodie Kessy
Format:	Thesis
Language:	English
Published:	2006
Subjects:	Purchasing Selling Sales personnel Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/94647/1/94647.pdf
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id	my-uitm-ir.94647
record_format	uketd_dc
spelling	my-uitm-ir.946472024-05-10T09:04:12Z A study on purchasing behavior of UiTM Sabah student towards gold jewellery / Jodie Kessy Primus 2006 Primus, Jodie Kessy Purchasing. Selling. Sales personnel. Sales executives This research is study on 'Purchasing Behavior of UiTM Sabah Student on gold jewellery '. As we know that, wearing gold jewellery is not just for beauty but it can display wealth, status and for functional use such as brooch. Thus, the objective of this research is to understand the purchasing behavior among UiTM student towards gold jewellery and to determine their preference too. The significant of this study will give good impact firstly to the seller of gold jewellery and to the researcher as well. Two types of data collection method are used. They are primary data and secondary data. Where primary data in this research, questionnaires will be design in order to guide researcher to interview respondents and secondary data are information, which are already in existences, but are relevant to this study. Two types of secondary were used. There are internal and external secondary data. Internal sources are those data is gathered within the organization that the research had carried out. These include information that collected from magazines, newspaper, pamphlets and others. External sources are those data that is collected outside the organization. These include data that is gathered from Internet, projects paper and other published document from libraries. Based on the analysis of the survey, it was found that the findings and results of the survey are concurrent with literature and there some problem encountered and some suggestions to solve. Overall of this research, from the finding and analysis, researcher made the conclusion that most item of gold jewellery wore by Uitm female student is necklace and the main factor influencing them while purchasing gold jewellery is the price of the jewellery itself. 2006 Thesis https://ir.uitm.edu.my/id/eprint/94647/ https://ir.uitm.edu.my/id/eprint/94647/1/94647.pdf text en public Universiti Teknologi MARA, Sabah Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Purchasing Selling Sales personnel Sales executives
spellingShingle	Purchasing Selling Sales personnel Sales executives Primus, Jodie Kessy A study on purchasing behavior of UiTM Sabah student towards gold jewellery / Jodie Kessy Primus
description	This research is study on 'Purchasing Behavior of UiTM Sabah Student on gold jewellery '. As we know that, wearing gold jewellery is not just for beauty but it can display wealth, status and for functional use such as brooch. Thus, the objective of this research is to understand the purchasing behavior among UiTM student towards gold jewellery and to determine their preference too. The significant of this study will give good impact firstly to the seller of gold jewellery and to the researcher as well. Two types of data collection method are used. They are primary data and secondary data. Where primary data in this research, questionnaires will be design in order to guide researcher to interview respondents and secondary data are information, which are already in existences, but are relevant to this study. Two types of secondary were used. There are internal and external secondary data. Internal sources are those data is gathered within the organization that the research had carried out. These include information that collected from magazines, newspaper, pamphlets and others. External sources are those data that is collected outside the organization. These include data that is gathered from Internet, projects paper and other published document from libraries. Based on the analysis of the survey, it was found that the findings and results of the survey are concurrent with literature and there some problem encountered and some suggestions to solve. Overall of this research, from the finding and analysis, researcher made the conclusion that most item of gold jewellery wore by Uitm female student is necklace and the main factor influencing them while purchasing gold jewellery is the price of the jewellery itself.
format	Thesis
author	Primus, Jodie Kessy
author_facet	Primus, Jodie Kessy
author_sort	Primus, Jodie Kessy
title	A study on purchasing behavior of UiTM Sabah student towards gold jewellery / Jodie Kessy Primus
title_short	A study on purchasing behavior of UiTM Sabah student towards gold jewellery / Jodie Kessy Primus
title_full	A study on purchasing behavior of UiTM Sabah student towards gold jewellery / Jodie Kessy Primus
title_fullStr	A study on purchasing behavior of UiTM Sabah student towards gold jewellery / Jodie Kessy Primus
title_full_unstemmed	A study on purchasing behavior of UiTM Sabah student towards gold jewellery / Jodie Kessy Primus
title_sort	study on purchasing behavior of uitm sabah student towards gold jewellery / jodie kessy primus
granting_institution	Universiti Teknologi MARA, Sabah
granting_department	Faculty of Business and Management
publishDate	2006
url	https://ir.uitm.edu.my/id/eprint/94647/1/94647.pdf
_version_	1804889936019587072

A study on purchasing behavior of UiTM Sabah student towards gold jewellery / Jodie Kessy Primus

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