A study on student purchasing behavior of UiTM student Sabah branch toward KFC Restaurant / Sheila Yusof

This research is conducting as a requirement of the syllabus for subject Marketing Research (MKT536). The students are required to do a research around UiTM Sabah branch campus to define the purchasing behavior of UiTM student. At the beginning of semester, my lecturer, Professor Madya Mat Yasin has...

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Bibliographic Details
Main Author: Yusof, Sheila
Format: Thesis
Language:English
Published: 2009
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/95183/1/95183.pdf
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