The effect of social media on hotel performance / Muhammad Nasri Afifi Yaacob and Muhammad Faris Azri Azman

This study aims to investigate the effect of social media on hotel performance. The secondary data were collected from various journal articles through web-based search engines related to the topic. In conclusion, there are three effects of social media on hotel performance with are for the revenue,...

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Main Authors:	Yaacob, Muhammad Nasri Afifi, Azman, Muhammad Faris Azri
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Social aspects Social marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/99723/1/99723.pdf
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id	my-uitm-ir.99723
record_format	uketd_dc
spelling	my-uitm-ir.997232024-08-04T14:00:44Z The effect of social media on hotel performance / Muhammad Nasri Afifi Yaacob and Muhammad Faris Azri Azman 2020 Yaacob, Muhammad Nasri Afifi Azman, Muhammad Faris Azri Social aspects. Social marketing This study aims to investigate the effect of social media on hotel performance. The secondary data were collected from various journal articles through web-based search engines related to the topic. In conclusion, there are three effects of social media on hotel performance with are for the revenue, branding and also reachability. The findings also concluded by using social media it can help the hotel to increase the revenues, create good branding image towards public and it give ease to be reach by the consumer. Therefore, in order to ensure that hotels can have a good performance from the three variables the hotel industry must focus on social media as one of the platforms that can give various advantages to increase their performance as a whole. 2020 Thesis https://ir.uitm.edu.my/id/eprint/99723/ https://ir.uitm.edu.my/id/eprint/99723/1/99723.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Wan Kamarudin, Wan Nor Bayah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Wan Kamarudin, Wan Nor Bayah
topic	Social aspects Social marketing
spellingShingle	Social aspects Social marketing Yaacob, Muhammad Nasri Afifi Azman, Muhammad Faris Azri The effect of social media on hotel performance / Muhammad Nasri Afifi Yaacob and Muhammad Faris Azri Azman
description	This study aims to investigate the effect of social media on hotel performance. The secondary data were collected from various journal articles through web-based search engines related to the topic. In conclusion, there are three effects of social media on hotel performance with are for the revenue, branding and also reachability. The findings also concluded by using social media it can help the hotel to increase the revenues, create good branding image towards public and it give ease to be reach by the consumer. Therefore, in order to ensure that hotels can have a good performance from the three variables the hotel industry must focus on social media as one of the platforms that can give various advantages to increase their performance as a whole.
format	Thesis
qualification_level	Bachelor degree
author	Yaacob, Muhammad Nasri Afifi Azman, Muhammad Faris Azri
author_facet	Yaacob, Muhammad Nasri Afifi Azman, Muhammad Faris Azri
author_sort	Yaacob, Muhammad Nasri Afifi
title	The effect of social media on hotel performance / Muhammad Nasri Afifi Yaacob and Muhammad Faris Azri Azman
title_short	The effect of social media on hotel performance / Muhammad Nasri Afifi Yaacob and Muhammad Faris Azri Azman
title_full	The effect of social media on hotel performance / Muhammad Nasri Afifi Yaacob and Muhammad Faris Azri Azman
title_fullStr	The effect of social media on hotel performance / Muhammad Nasri Afifi Yaacob and Muhammad Faris Azri Azman
title_full_unstemmed	The effect of social media on hotel performance / Muhammad Nasri Afifi Yaacob and Muhammad Faris Azri Azman
title_sort	effect of social media on hotel performance / muhammad nasri afifi yaacob and muhammad faris azri azman
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2020
url	https://ir.uitm.edu.my/id/eprint/99723/1/99723.pdf
_version_	1811769023248990208

The effect of social media on hotel performance / Muhammad Nasri Afifi Yaacob and Muhammad Faris Azri Azman

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