The effect of social media on hotel performance / Muhammad Nasri Afifi Yaacob and Muhammad Faris Azri Azman
This study aims to investigate the effect of social media on hotel performance. The secondary data were collected from various journal articles through web-based search engines related to the topic. In conclusion, there are three effects of social media on hotel performance with are for the revenue,...
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Online Access: | https://ir.uitm.edu.my/id/eprint/99723/1/99723.pdf |
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my-uitm-ir.997232024-08-04T14:00:44Z The effect of social media on hotel performance / Muhammad Nasri Afifi Yaacob and Muhammad Faris Azri Azman 2020 Yaacob, Muhammad Nasri Afifi Azman, Muhammad Faris Azri Social aspects. Social marketing This study aims to investigate the effect of social media on hotel performance. The secondary data were collected from various journal articles through web-based search engines related to the topic. In conclusion, there are three effects of social media on hotel performance with are for the revenue, branding and also reachability. The findings also concluded by using social media it can help the hotel to increase the revenues, create good branding image towards public and it give ease to be reach by the consumer. Therefore, in order to ensure that hotels can have a good performance from the three variables the hotel industry must focus on social media as one of the platforms that can give various advantages to increase their performance as a whole. 2020 Thesis https://ir.uitm.edu.my/id/eprint/99723/ https://ir.uitm.edu.my/id/eprint/99723/1/99723.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Wan Kamarudin, Wan Nor Bayah |
institution |
Universiti Teknologi MARA |
collection |
UiTM Institutional Repository |
language |
English |
advisor |
Wan Kamarudin, Wan Nor Bayah |
topic |
Social aspects Social marketing |
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Social aspects Social marketing Yaacob, Muhammad Nasri Afifi Azman, Muhammad Faris Azri The effect of social media on hotel performance / Muhammad Nasri Afifi Yaacob and Muhammad Faris Azri Azman |
description |
This study aims to investigate the effect of social media on hotel performance. The secondary data were collected from various journal articles through web-based search engines related to the topic. In conclusion, there are three effects of social media on hotel performance with are for the revenue, branding and also reachability. The findings also concluded by using social media it can help the hotel to increase the revenues, create good branding image towards public and it give ease to be reach by the consumer. Therefore, in order to ensure that hotels can have a good performance from the three variables the hotel industry must focus on social media as one of the platforms that can give various advantages to increase their performance as a whole. |
format |
Thesis |
qualification_level |
Bachelor degree |
author |
Yaacob, Muhammad Nasri Afifi Azman, Muhammad Faris Azri |
author_facet |
Yaacob, Muhammad Nasri Afifi Azman, Muhammad Faris Azri |
author_sort |
Yaacob, Muhammad Nasri Afifi |
title |
The effect of social media on hotel performance / Muhammad Nasri Afifi Yaacob and Muhammad Faris Azri Azman |
title_short |
The effect of social media on hotel performance / Muhammad Nasri Afifi Yaacob and Muhammad Faris Azri Azman |
title_full |
The effect of social media on hotel performance / Muhammad Nasri Afifi Yaacob and Muhammad Faris Azri Azman |
title_fullStr |
The effect of social media on hotel performance / Muhammad Nasri Afifi Yaacob and Muhammad Faris Azri Azman |
title_full_unstemmed |
The effect of social media on hotel performance / Muhammad Nasri Afifi Yaacob and Muhammad Faris Azri Azman |
title_sort |
effect of social media on hotel performance / muhammad nasri afifi yaacob and muhammad faris azri azman |
granting_institution |
Universiti Teknologi MARA, Terengganu |
granting_department |
Faculty Of Hotel & Tourism Management |
publishDate |
2020 |
url |
https://ir.uitm.edu.my/id/eprint/99723/1/99723.pdf |
_version_ |
1811769023248990208 |