The impact of advertising appeals on Malaysian consumers’ preference towards Chinese smartphone brands.
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Format: | UMK Etheses |
Published: |
2021
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Online Access: | http://discol.umk.edu.my/id/eprint/10771/ |
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institution |
Universiti Malaysia Kelantan |
collection |
UMK Digital Special Collection |
format |
UMK Etheses |
author |
Tan, Julia Yin Yin |
spellingShingle |
Tan, Julia Yin Yin The impact of advertising appeals on Malaysian consumers’ preference towards Chinese smartphone brands. |
author_facet |
Tan, Julia Yin Yin |
author_sort |
Tan, Julia Yin Yin |
title |
The impact of advertising appeals on Malaysian consumers’ preference towards Chinese smartphone brands. |
title_short |
The impact of advertising appeals on Malaysian consumers’ preference towards Chinese smartphone brands. |
title_full |
The impact of advertising appeals on Malaysian consumers’ preference towards Chinese smartphone brands. |
title_fullStr |
The impact of advertising appeals on Malaysian consumers’ preference towards Chinese smartphone brands. |
title_full_unstemmed |
The impact of advertising appeals on Malaysian consumers’ preference towards Chinese smartphone brands. |
title_sort |
impact of advertising appeals on malaysian consumers’ preference towards chinese smartphone brands. |
publishDate |
2021 |
url |
http://discol.umk.edu.my/id/eprint/10771/ |
_version_ |
1748404126222385152 |