The impact of advertising appeals on Malaysian consumers’ preference towards Chinese smartphone brands.
Saved in:
| Main Author: | |
|---|---|
| Format: | UMK Etheses |
| Published: |
2021
|
| Online Access: | http://discol.umk.edu.my/id/eprint/10771/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
my-umk-ep.10771 |
|---|---|
| record_format |
uketd_dc |
| spelling |
|
| institution |
Universiti Malaysia Kelantan |
| collection |
UMK Digital Special Collection |
| format |
UMK Etheses |
| author |
Tan, Julia Yin Yin |
| spellingShingle |
Tan, Julia Yin Yin The impact of advertising appeals on Malaysian consumers’ preference towards Chinese smartphone brands. |
| author_facet |
Tan, Julia Yin Yin |
| author_sort |
Tan, Julia Yin Yin |
| title |
The impact of advertising appeals on Malaysian consumers’ preference towards Chinese smartphone brands. |
| title_short |
The impact of advertising appeals on Malaysian consumers’ preference towards Chinese smartphone brands. |
| title_full |
The impact of advertising appeals on Malaysian consumers’ preference towards Chinese smartphone brands. |
| title_fullStr |
The impact of advertising appeals on Malaysian consumers’ preference towards Chinese smartphone brands. |
| title_full_unstemmed |
The impact of advertising appeals on Malaysian consumers’ preference towards Chinese smartphone brands. |
| title_sort |
impact of advertising appeals on malaysian consumers’ preference towards chinese smartphone brands. |
| publishDate |
2021 |
| url |
http://discol.umk.edu.my/id/eprint/10771/ |
| _version_ |
1748404126222385152 |