Factors of innovation characteristic affecting internet adoption among micro retailers in Kota Kinabalu
This thesis is about factors of innovation characteristic affecting Internet adoption among micro retailers in Kota Kinabalu because they were among the people who realize the use of internet in their business activity along with the technological advancement that emphasize on Internet-based ICT....
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/17892/1/Factors%20of%20innovation%20characteristic%20affecting.pdf |
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| Summary: | This thesis is about factors of innovation characteristic affecting Internet adoption
among micro retailers in Kota Kinabalu because they were among the people who
realize the use of internet in their business activity along with the technological
advancement that emphasize on Internet-based ICT. As the backbone of the
economy growth, micro retailer must increase the efficiency in conducting
businesses In order to compete in this hyper-competition. Thus, adopting an
internet into business activities was the best action as can attain a lot of benefits in
terms of running business smoothly. The main purpose of this study was to identify
the factors that are conducive for internet adoption among micro retailers which
focus on four variables which are compatibility, complexity, relative advantage, and
social status. A total of 180 questionnaires were sent out to selected shopping mall
in Kota Kinabalu and 120 usable responses were received and analyzed. The result
of this study can provide an insight and recommendation for micro retailer to adopt
internet. This study found out that positive relationship between compatibility,
relative advantage, and social status whereas negative relationship for complexity
towards internet adoption among micro retailer. However, there is no significant
relationship between relative advantage and social status but showed significant
relationship for compatibility and complexity towards internet adoption. Other than
that, this study found out that there were partially supported where relative
advantage, compatibility, and social status are not supported the relationship while
complexity supported moderating effect between innovation characteristic towards
internet adoption. It was suggested that more incentives and better infrastructure
been provided to support internet adoption among micro retailer. |
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