Factors of innovation characteristic affecting internet adoption among micro retailers in Kota Kinabalu
This thesis is about factors of innovation characteristic affecting Internet adoption among micro retailers in Kota Kinabalu because they were among the people who realize the use of internet in their business activity along with the technological advancement that emphasize on Internet-based ICT....
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/17892/1/Factors%20of%20innovation%20characteristic%20affecting.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
my-ums-ep.17892 |
|---|---|
| record_format |
uketd_dc |
| spelling |
my-ums-ep.178922017-12-28T22:36:31Z Factors of innovation characteristic affecting internet adoption among micro retailers in Kota Kinabalu 2014 Dzulaikha Ramat HF Commerce This thesis is about factors of innovation characteristic affecting Internet adoption among micro retailers in Kota Kinabalu because they were among the people who realize the use of internet in their business activity along with the technological advancement that emphasize on Internet-based ICT. As the backbone of the economy growth, micro retailer must increase the efficiency in conducting businesses In order to compete in this hyper-competition. Thus, adopting an internet into business activities was the best action as can attain a lot of benefits in terms of running business smoothly. The main purpose of this study was to identify the factors that are conducive for internet adoption among micro retailers which focus on four variables which are compatibility, complexity, relative advantage, and social status. A total of 180 questionnaires were sent out to selected shopping mall in Kota Kinabalu and 120 usable responses were received and analyzed. The result of this study can provide an insight and recommendation for micro retailer to adopt internet. This study found out that positive relationship between compatibility, relative advantage, and social status whereas negative relationship for complexity towards internet adoption among micro retailer. However, there is no significant relationship between relative advantage and social status but showed significant relationship for compatibility and complexity towards internet adoption. Other than that, this study found out that there were partially supported where relative advantage, compatibility, and social status are not supported the relationship while complexity supported moderating effect between innovation characteristic towards internet adoption. It was suggested that more incentives and better infrastructure been provided to support internet adoption among micro retailer. 2014 Thesis https://eprints.ums.edu.my/id/eprint/17892/ https://eprints.ums.edu.my/id/eprint/17892/1/Factors%20of%20innovation%20characteristic%20affecting.pdf text en public other masters Universiti Malaysia Sabah Faculty of Business, Economics and Accounting |
| institution |
Universiti Malaysia Sabah |
| collection |
UMS Institutional Repository |
| language |
English |
| topic |
HF Commerce |
| spellingShingle |
HF Commerce Dzulaikha Ramat Factors of innovation characteristic affecting internet adoption among micro retailers in Kota Kinabalu |
| description |
This thesis is about factors of innovation characteristic affecting Internet adoption
among micro retailers in Kota Kinabalu because they were among the people who
realize the use of internet in their business activity along with the technological
advancement that emphasize on Internet-based ICT. As the backbone of the
economy growth, micro retailer must increase the efficiency in conducting
businesses In order to compete in this hyper-competition. Thus, adopting an
internet into business activities was the best action as can attain a lot of benefits in
terms of running business smoothly. The main purpose of this study was to identify
the factors that are conducive for internet adoption among micro retailers which
focus on four variables which are compatibility, complexity, relative advantage, and
social status. A total of 180 questionnaires were sent out to selected shopping mall
in Kota Kinabalu and 120 usable responses were received and analyzed. The result
of this study can provide an insight and recommendation for micro retailer to adopt
internet. This study found out that positive relationship between compatibility,
relative advantage, and social status whereas negative relationship for complexity
towards internet adoption among micro retailer. However, there is no significant
relationship between relative advantage and social status but showed significant
relationship for compatibility and complexity towards internet adoption. Other than
that, this study found out that there were partially supported where relative
advantage, compatibility, and social status are not supported the relationship while
complexity supported moderating effect between innovation characteristic towards
internet adoption. It was suggested that more incentives and better infrastructure
been provided to support internet adoption among micro retailer. |
| format |
Thesis |
| qualification_name |
other |
| qualification_level |
Master's degree |
| author |
Dzulaikha Ramat |
| author_facet |
Dzulaikha Ramat |
| author_sort |
Dzulaikha Ramat |
| title |
Factors of innovation characteristic affecting internet adoption among micro retailers in Kota Kinabalu |
| title_short |
Factors of innovation characteristic affecting internet adoption among micro retailers in Kota Kinabalu |
| title_full |
Factors of innovation characteristic affecting internet adoption among micro retailers in Kota Kinabalu |
| title_fullStr |
Factors of innovation characteristic affecting internet adoption among micro retailers in Kota Kinabalu |
| title_full_unstemmed |
Factors of innovation characteristic affecting internet adoption among micro retailers in Kota Kinabalu |
| title_sort |
factors of innovation characteristic affecting internet adoption among micro retailers in kota kinabalu |
| granting_institution |
Universiti Malaysia Sabah |
| granting_department |
Faculty of Business, Economics and Accounting |
| publishDate |
2014 |
| url |
https://eprints.ums.edu.my/id/eprint/17892/1/Factors%20of%20innovation%20characteristic%20affecting.pdf |
| _version_ |
1747836473174917120 |