Motivational factors that influence the loyalty of employees in the hotel industry in Kota Kinabalu

The tourism industry has gained prominence in Malaysia and with the global nature of the industry, transformation in issues including human resource constantly evolving for the better. This study analyzes the employment loyalty by examining intrinsic motivation factors in the star rated hotel indust...

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Main Author:	Toh, Pei Sung
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HF5549-5549.5 Personnel management Employment management
Online Access:	https://eprints.ums.edu.my/id/eprint/3501/1/mt0000000030.pdf
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id	my-ums-ep.3501
record_format	uketd_dc
spelling	my-ums-ep.35012017-11-14T07:29:52Z Motivational factors that influence the loyalty of employees in the hotel industry in Kota Kinabalu 2010 Toh, Pei Sung HF5549-5549.5 Personnel management. Employment management The tourism industry has gained prominence in Malaysia and with the global nature of the industry, transformation in issues including human resource constantly evolving for the better. This study analyzes the employment loyalty by examining intrinsic motivation factors in the star rated hotel industry in Kota Kinabalu. Issues such as high labor turnover and hard to retain the hotel employees due to the nature of work in the hotel industry give added insights to this issue. Loyalty is regarded as attitudinal that employees who are satisfied with their job are more likely to engage in a relationship with their employer. Thus, employees who are satisfied with their job are being motivated by intrinsic motivation such as advancement, recognition, responsibility, career growth, and the work itself. In addition, gender has no moderating effect on the relationship between loyalty and intrinsic motivation. The methodology for this study is using quantitative approach. The findings of this study which responsibility and work itself are identified as the two most important factors to motivate hotel employees. The study recommends that the hotel management should understand their employees' needs in order to motivate employees to ensure a higher degree of commitment. 2010 Thesis https://eprints.ums.edu.my/id/eprint/3501/ https://eprints.ums.edu.my/id/eprint/3501/1/mt0000000030.pdf text en public masters Univerisiti Malaysia Sabah School of Business and Economics
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English
topic	HF5549-5549.5 Personnel management Employment management
spellingShingle	HF5549-5549.5 Personnel management Employment management Toh, Pei Sung Motivational factors that influence the loyalty of employees in the hotel industry in Kota Kinabalu
description	The tourism industry has gained prominence in Malaysia and with the global nature of the industry, transformation in issues including human resource constantly evolving for the better. This study analyzes the employment loyalty by examining intrinsic motivation factors in the star rated hotel industry in Kota Kinabalu. Issues such as high labor turnover and hard to retain the hotel employees due to the nature of work in the hotel industry give added insights to this issue. Loyalty is regarded as attitudinal that employees who are satisfied with their job are more likely to engage in a relationship with their employer. Thus, employees who are satisfied with their job are being motivated by intrinsic motivation such as advancement, recognition, responsibility, career growth, and the work itself. In addition, gender has no moderating effect on the relationship between loyalty and intrinsic motivation. The methodology for this study is using quantitative approach. The findings of this study which responsibility and work itself are identified as the two most important factors to motivate hotel employees. The study recommends that the hotel management should understand their employees' needs in order to motivate employees to ensure a higher degree of commitment.
format	Thesis
qualification_level	Master's degree
author	Toh, Pei Sung
author_facet	Toh, Pei Sung
author_sort	Toh, Pei Sung
title	Motivational factors that influence the loyalty of employees in the hotel industry in Kota Kinabalu
title_short	Motivational factors that influence the loyalty of employees in the hotel industry in Kota Kinabalu
title_full	Motivational factors that influence the loyalty of employees in the hotel industry in Kota Kinabalu
title_fullStr	Motivational factors that influence the loyalty of employees in the hotel industry in Kota Kinabalu
title_full_unstemmed	Motivational factors that influence the loyalty of employees in the hotel industry in Kota Kinabalu
title_sort	motivational factors that influence the loyalty of employees in the hotel industry in kota kinabalu
granting_institution	Univerisiti Malaysia Sabah
granting_department	School of Business and Economics
publishDate	2010
url	https://eprints.ums.edu.my/id/eprint/3501/1/mt0000000030.pdf
_version_	1747836319740985344

Motivational factors that influence the loyalty of employees in the hotel industry in Kota Kinabalu

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