The relationship between brand personality brand attitude and customers purchase intention towards facial skincare products in the case of Kota Kinabalu, Sabah
The aim of this study is to determine the relationship between brand personality, brand attitude and purchase intention towards facial skin care products in Kota Kinabalu, Sabah. Brand Personality is the independent variable, brand attitude acts as the mediator and purchase intention is the dependen...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/38533/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38533/2/FULLTEXT.pdf |
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