The relationships of celebrity, individual characteristics and attitude on intention to imitate Korean celebrity behaviour

Marketers always look for opportunities to promote their type of brand and product by using celebrity endorsement to deliver their objectives. Nowadays, Korean celebrities have become very popular among Malaysian and also around the world. This is a good chance for marketers to use the Korean celebr...

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書目詳細資料
主要作者: Wan Roazha Wan Mat
格式: Thesis
語言:English
English
出版: 2019
主題:
在線閱讀:https://eprints.ums.edu.my/id/eprint/38634/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/38634/2/FULLTEXT.pdf
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