The relationships of celebrity, individual characteristics and attitude on intention to imitate Korean celebrity behaviour
Marketers always look for opportunities to promote their type of brand and product by using celebrity endorsement to deliver their objectives. Nowadays, Korean celebrities have become very popular among Malaysian and also around the world. This is a good chance for marketers to use the Korean celebr...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | English English |
| 出版: |
2019
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| 主題: | |
| 在線閱讀: | https://eprints.ums.edu.my/id/eprint/38634/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38634/2/FULLTEXT.pdf |
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