Intrinsic and extrinsic attributes, attitude towards seaweed crackers and purchase intention of seaweed crackers products developed by school of food science and nutrition, universiti malaysia sabah

Intrinsic and extrinsic attributes, attitude towards seaweed crackers and purchase intention of seaweed crackers products developed by school of food science and nutrition, universiti malaysia sabah

Seaweed can be a very attractive natural source of new compounds with biological activity. In view of that, School of Food Science and Nutrition produced Seaweed Crackers for research purposes. The objectives of this study were to examine the consumers' perception based on intrinsic and extr...

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Main Author: Christine Julius
Format: Thesis
Language:English
Published: 2012
Subjects:
HF Commerce
Online Access:https://eprints.ums.edu.my/id/eprint/6142/1/mt0000000101.pdf
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institution Universiti Malaysia Sabah
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language English
topic HF Commerce
spellingShingle HF Commerce
Christine Julius
Intrinsic and extrinsic attributes, attitude towards seaweed crackers and purchase intention of seaweed crackers products developed by school of food science and nutrition, universiti malaysia sabah
description Seaweed can be a very attractive natural source of new compounds with biological activity. In view of that, School of Food Science and Nutrition produced Seaweed Crackers for research purposes. The objectives of this study were to examine the consumers' perception based on intrinsic and extrinsic attributes and purchase intention towards seaweed crackers product at various schools and department in Universiti Malaysia Sabah. The study also examines the mediating effect of attitude towards seaweed crackers attributes on the relationship between intrinsic and extrinsic attributes and purchase intention. 134 respondents were used for the statistical analysis of which collected from different schools and departments in Universiti Malaysia Sabah using purposive sampling method. The results show that ingredients and price have a significant influence on purchase intention while other attributes such as brand name, texture, packaging, and ingredients have significant with attitude towards seaweed crackers attributes only. The regression analysis results show that attitude towards seaweed crackers attributes fully mediates the relationships of purchase intention and partially mediates the relationship with ingredients attributes. Based on the findings, only ingredients attribute found to significantly influence to both attitude towards seaweed crackers attributes and purchase intention. Price attributes has significant effect on purchase intention and insignificant effect on attitude. Other attributes namely brand name, packaging, and texture have significant effect on attitude towards seaweed crackers attributes, however, insignificant effect on purchase intention. Both colour and artificial flavour have no significant to attitude towards seaweed crackers attributes and purchase intention. The results suggest that manufacturers or researchers should focus on ingredients attributes in order to meet their consumers' expectation. This study also included the limitation of the study and recommendation for future researchers.
format Thesis
qualification_level Master's degree
author Christine Julius
author_facet Christine Julius
author_sort Christine Julius
title Intrinsic and extrinsic attributes, attitude towards seaweed crackers and purchase intention of seaweed crackers products developed by school of food science and nutrition, universiti malaysia sabah
title_short Intrinsic and extrinsic attributes, attitude towards seaweed crackers and purchase intention of seaweed crackers products developed by school of food science and nutrition, universiti malaysia sabah
title_full Intrinsic and extrinsic attributes, attitude towards seaweed crackers and purchase intention of seaweed crackers products developed by school of food science and nutrition, universiti malaysia sabah
title_fullStr Intrinsic and extrinsic attributes, attitude towards seaweed crackers and purchase intention of seaweed crackers products developed by school of food science and nutrition, universiti malaysia sabah
title_full_unstemmed Intrinsic and extrinsic attributes, attitude towards seaweed crackers and purchase intention of seaweed crackers products developed by school of food science and nutrition, universiti malaysia sabah
title_sort intrinsic and extrinsic attributes, attitude towards seaweed crackers and purchase intention of seaweed crackers products developed by school of food science and nutrition, universiti malaysia sabah
granting_institution Universiti Malaysia Sabah
granting_department School of Business & Economics
publishDate 2012
url https://eprints.ums.edu.my/id/eprint/6142/1/mt0000000101.pdf
_version_ 1747836323042951168
spelling my-ums-ep.61422017-10-06T08:22:59Z Intrinsic and extrinsic attributes, attitude towards seaweed crackers and purchase intention of seaweed crackers products developed by school of food science and nutrition, universiti malaysia sabah 2012 Christine Julius HF Commerce Seaweed can be a very attractive natural source of new compounds with biological activity. In view of that, School of Food Science and Nutrition produced Seaweed Crackers for research purposes. The objectives of this study were to examine the consumers' perception based on intrinsic and extrinsic attributes and purchase intention towards seaweed crackers product at various schools and department in Universiti Malaysia Sabah. The study also examines the mediating effect of attitude towards seaweed crackers attributes on the relationship between intrinsic and extrinsic attributes and purchase intention. 134 respondents were used for the statistical analysis of which collected from different schools and departments in Universiti Malaysia Sabah using purposive sampling method. The results show that ingredients and price have a significant influence on purchase intention while other attributes such as brand name, texture, packaging, and ingredients have significant with attitude towards seaweed crackers attributes only. The regression analysis results show that attitude towards seaweed crackers attributes fully mediates the relationships of purchase intention and partially mediates the relationship with ingredients attributes. Based on the findings, only ingredients attribute found to significantly influence to both attitude towards seaweed crackers attributes and purchase intention. Price attributes has significant effect on purchase intention and insignificant effect on attitude. Other attributes namely brand name, packaging, and texture have significant effect on attitude towards seaweed crackers attributes, however, insignificant effect on purchase intention. Both colour and artificial flavour have no significant to attitude towards seaweed crackers attributes and purchase intention. The results suggest that manufacturers or researchers should focus on ingredients attributes in order to meet their consumers' expectation. This study also included the limitation of the study and recommendation for future researchers. 2012 Thesis https://eprints.ums.edu.my/id/eprint/6142/ https://eprints.ums.edu.my/id/eprint/6142/1/mt0000000101.pdf text en public masters Universiti Malaysia Sabah School of Business & Economics Acebron, L.B., Dopico, D. C. 2000. The importance of intrinsic and extrinsic cues to expected and experienced quality: an empirical application for beef. 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