Smartphone dependency and impact on consumer purchase behavior of people in Kota Kinabalu

As the growing trend of smartphone usage in Malaysia, the smartphone industry has become an important and profiting industry in the country. With the modification of the framework by Ting, Lim, Patanmacia, Low and Ker (2011), the antecedents and outcome of smartphone dependency among the consumer in...

Full description

Saved in:

Bibliographic Details
Main Author:	Liew, Toh Soon
Format:	Thesis
Language:	English English
Published:	2012
Subjects:	HF5410-5417.5 Marketing Distribution of products
Online Access:	https://eprints.ums.edu.my/id/eprint/6144/7/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/6144/8/FULLTEXT.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-ums-ep.6144
record_format	uketd_dc
spelling	my-ums-ep.61442024-04-29T02:31:56Z Smartphone dependency and impact on consumer purchase behavior of people in Kota Kinabalu 2012 Liew, Toh Soon HF5410-5417.5 Marketing. Distribution of products As the growing trend of smartphone usage in Malaysia, the smartphone industry has become an important and profiting industry in the country. With the modification of the framework by Ting, Lim, Patanmacia, Low and Ker (2011), the antecedents and outcome of smartphone dependency among the consumer in Kota Kinabalu were determined. The study uses the theory of uses and gratification to determine the motivation uses of smartphone and the media dependency theory to define dependency and its outcome. The objective of this study can be achieve through multiple regression analyses of antecedents variables with dependency and followed by simple regression between dependency and purchase behavior (outcome) of the study. The proposed antecedents' variables consist of entertainment, convenience, social need and social influence. However, factor analysis had suggested that social influence and convenience to be a multidimension construct. Descriptive norms and subjective norms were dimensions for social influence whereas portability and time utilization were dimensions for convenience. Data analyses were based on 226 valid questionnaires that were collected. The result from the analysis shows that only social needs and subjective norms were significantly influence the smartphone dependency factors among consumer in Kota Kinabalu. The other factors of entertainment, descriptive norms, utilization and portability show not significant and do not influence the smartphone dependency. On the other hand, dependency on smartphone does show significant result and influence on purchase behavior as the outcome of the study. 2012 Thesis https://eprints.ums.edu.my/id/eprint/6144/ https://eprints.ums.edu.my/id/eprint/6144/7/24%20PAGES.pdf text en public https://eprints.ums.edu.my/id/eprint/6144/8/FULLTEXT.pdf text en validuser masters Universiti Malaysia Sabah Sekolah Perniagaan Ekonomi
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English English
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Liew, Toh Soon Smartphone dependency and impact on consumer purchase behavior of people in Kota Kinabalu
description	As the growing trend of smartphone usage in Malaysia, the smartphone industry has become an important and profiting industry in the country. With the modification of the framework by Ting, Lim, Patanmacia, Low and Ker (2011), the antecedents and outcome of smartphone dependency among the consumer in Kota Kinabalu were determined. The study uses the theory of uses and gratification to determine the motivation uses of smartphone and the media dependency theory to define dependency and its outcome. The objective of this study can be achieve through multiple regression analyses of antecedents variables with dependency and followed by simple regression between dependency and purchase behavior (outcome) of the study. The proposed antecedents' variables consist of entertainment, convenience, social need and social influence. However, factor analysis had suggested that social influence and convenience to be a multidimension construct. Descriptive norms and subjective norms were dimensions for social influence whereas portability and time utilization were dimensions for convenience. Data analyses were based on 226 valid questionnaires that were collected. The result from the analysis shows that only social needs and subjective norms were significantly influence the smartphone dependency factors among consumer in Kota Kinabalu. The other factors of entertainment, descriptive norms, utilization and portability show not significant and do not influence the smartphone dependency. On the other hand, dependency on smartphone does show significant result and influence on purchase behavior as the outcome of the study.
format	Thesis
qualification_level	Master's degree
author	Liew, Toh Soon
author_facet	Liew, Toh Soon
author_sort	Liew, Toh Soon
title	Smartphone dependency and impact on consumer purchase behavior of people in Kota Kinabalu
title_short	Smartphone dependency and impact on consumer purchase behavior of people in Kota Kinabalu
title_full	Smartphone dependency and impact on consumer purchase behavior of people in Kota Kinabalu
title_fullStr	Smartphone dependency and impact on consumer purchase behavior of people in Kota Kinabalu
title_full_unstemmed	Smartphone dependency and impact on consumer purchase behavior of people in Kota Kinabalu
title_sort	smartphone dependency and impact on consumer purchase behavior of people in kota kinabalu
granting_institution	Universiti Malaysia Sabah
granting_department	Sekolah Perniagaan Ekonomi
publishDate	2012
url	https://eprints.ums.edu.my/id/eprint/6144/7/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/6144/8/FULLTEXT.pdf
_version_	1804890331830812672

Smartphone dependency and impact on consumer purchase behavior of people in Kota Kinabalu

Similar Items