Smartphone dependency and impact on consumer purchase behavior of people in Kota Kinabalu
As the growing trend of smartphone usage in Malaysia, the smartphone industry has become an important and profiting industry in the country. With the modification of the framework by Ting, Lim, Patanmacia, Low and Ker (2011), the antecedents and outcome of smartphone dependency among the consumer in...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2012
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| Online Access: | https://eprints.ums.edu.my/id/eprint/6144/7/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/6144/8/FULLTEXT.pdf |
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