Online brand attributes and customer loyalty intention
Peyelidikan ini bertujuan untuk menentukan pengaruh atribut jenama Online Ke atas niat kesetiaan pelanggan di antara syankat-syarikat minyak di Sabah. 100 sampel pelanggan telah dikenalpasti untuk kajian ini namum hanya 90 soalan kajiselidik yang dapat dikutip dan hanya 84 yang boleh digunapakai unt...
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Main Author: | Liew, Josephine,Mel Ching |
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Format: | Thesis |
Language: | English |
Published: |
2011
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Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/7168/1/mt0000000241.pdf |
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