The mediating effect of purchase intention toward the relationship of attitude, subjective norm, perceived usefulness, trust and online shopping behavior
This study was conducted to examine the consumer behavior specifically online shopping behavior of university students aged between 18 and 34 that currently pursuing their studies in University Malaysia Perlis. A total of 800 sets of questionnaires have been distributed and 662 questionnaires were r...
Saved in:
主要作者: | Lim, Yi Jin |
---|---|
格式: | Thesis |
语言: | English |
主题: | |
在线阅读: | http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/59427/1/Page%201-24.pdf http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/59427/2/Full%20text.pdf |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
相似书籍
-
Predicting Muslim Consumers’ Intention Towards Goat Milk Purchasing Behaviour In Malaysia
由: Aimi Fadzirul Kamarubahrin -
Subject searching in the National Library of Malaysia : bibliographical tools /
由: Fauziah bte. Abu Hassan
出版: (1994) -
Consumer attitude toward shopping malls : a study on consumer activities inside shopping malls and consumer shopping orientations
由: Karumanan, Malathi
出版: (2000) -
A study on consumer purchase intention for green personal care and cosmetic products in Malaysia /
由: Yim, Siew Mei
出版: (2012) -
Patterns of subject access to Islamic information resources using Online Public Access Catalogue (OPAC) by undergraduate students at the International Islamic University Malaysia (IIUM) /
由: Musa bin Mohamed Ghazali
出版: (2007)