The mediating effect of purchase intention toward the relationship of attitude, subjective norm, perceived usefulness, trust and online shopping behavior
This study was conducted to examine the consumer behavior specifically online shopping behavior of university students aged between 18 and 34 that currently pursuing their studies in University Malaysia Perlis. A total of 800 sets of questionnaires have been distributed and 662 questionnaires were r...
Saved in:
Main Author: | Lim, Yi Jin |
---|---|
Format: | Thesis |
Language: | English |
Subjects: | |
Online Access: | http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/59427/1/Page%201-24.pdf http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/59427/2/Full%20text.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Subject searching in the National Library of Malaysia : bibliographical tools /
by: Fauziah bte. Abu Hassan
Published: (1994) -
Patterns of subject access to Islamic information resources using Online Public Access Catalogue (OPAC) by undergraduate students at the International Islamic University Malaysia (IIUM) /
by: Musa bin Mohamed Ghazali
Published: (2007) -
THE INFLUENCE OF AUGMENTED REALITY SERVICE ATTRIBUTES ON CUSTOMERS’ ONLINE SELF-EFFICACY AND WILLINGNESS TO PURCHASE ONLINE IN PAKISTAN
by: SYED SIBTAIN ALI SHAH KAZMI -
Philosophy of mind : a defence of intentional pscychology /
by: Pereira, Geoffrey
Published: (1990) -
Effective signage design for shopping mall, Malaysia / Nurul Amiera Sofea Mazlan
by: Mazlan, Nurul Amiera Sofea
Published: (2021)