Consumer perception towards corporate social responsibility on brand equity

While the Malaysian government continues to encourage companies to adopt CSR practices, consumers’ preference and demands for products and services deemed ethical is expected to encourage firms to adopt the CSR agenda. Consumers are often regarded as one of the primary drivers of CSR amongst orga...

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书目详细资料
主要作者:	Karpal Singh, Dara Singh
格式:	Thesis
语言:	English
主题:	corporate social responsibility (CSR) Social responsibility of business Consumers Brand equity
在线阅读:	http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/62023/1/Page%201-24.pdf http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/62023/2/Full%20text.pdf
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