Investigation of factors influencing customer loyalty in Malaysia and Jordan hotel industry
The ever increasing establishment of various star hotels in Malaysia and Jordan has leverage the choice options of guests and tourist in these countries. While the guests were been offered multiple choices, the management of hotels are staggering to keep their existing guests and attract new ones th...
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| Format: | Thesis |
|---|---|
| Language: | English |
| Subjects: | |
| Online Access: | http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/78791/1/Page%201-24.pdf http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/78791/2/Full%20text.pdf http://dspace.unimap.edu.my:80/xmlui/bitstream/123456789/78791/3/Ghaith%20Abdulraheem.pdf |
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