A study of brand equity and institutional image between two higher educational institutions
ThiS study aims to investigate the brand equity and institutional image of two higher educational institutions to determine if there is a. difference between both variables between the two higher educational institutions. Apart from that, it is also the interest of the study to find out if there is...
Saved in:
Main Author: | Lai, Huey Yih |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2012
|
Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/10364/2/Lai%20HueyYih.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
INFLUENCE OF SELF-DEVELOPMENT ON POSITIVE BODY IMAGE AND LEADERSHIP STYLE AMONG TRAINEE COUNSELLOR IN HIGHER INSTITUTION
by: Anis Nurshafiqah, Azhar
Published: (2022) -
Reduce reuse recycle behavioural intention model in higher education institution accommodation
by: Jibril, Jibril Danazimi
Published: (2015) -
Antecedents and Consequences of Boredom at Workplace among Academicians of Private Higher Education Institutions in Sarawak
by: Teng, Michael Loong Ing
Published: (2018) -
The Mediating Role of Coaching in the Relationship between Compensation, Job Involvement and Feedback on Employee Productivity in a Nigeria Higher Educational Institution
by: Adamu, Babale
Published: (2020) -
The effectiveness of marketing tools in student admission in higher education institutes in Malaysia
by: Abd Aziz, Mohamad Azlan
Published: (2012)