Gender related products: Comparing urban and rural views
The paper explores the difference in views between urban and rural as well as male and female regarding offensive advertising. There had been lack of study on the perception of rural consumers towards advertising. The focus product category was gender related products which consists of condom, fe...
Saved in:
Main Author: | Ling, Hung Kiong |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2012
|
Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/10366/2/Ling%20Hung%20Kiong.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Behavioural changes and health impact related to rural enviromental sanitation programme in Sarawak : a comparative analysis between sub-urban and rural communities in Kuching district, Sarawak
by: Khamri, Katang
Published: (2006) -
Gender performativity in Butoh: gender subversion by Nyoba Kan in Malaysia (IR)
by: Lim, Siew Ling
Published: (2015) -
EXAMINING THE EFFECT OF DIRECTED ACTIVITY RELATED TO TEXTS (DARTs) AND GENDER ON STUDENTS' ACHIEVEMENT IN QUALITATIVE ANALYSIS IN CHEMISTRY
by: Mohamad Mahathir, Shamsulbahri
Published: (2021) -
Mediating Effect of Productive Internet Usage on Perceived Rural Business Potential
by: Nur Adila, Latif
Published: (2020) -
Compliance behavior of rural ratepayers in Padawan, Kuching, Sarawak
by: Ita, Ling
Published: (2005)