The effect of corporate social responsibility on companies' profitability in Sibu, Sarawak

The research objectives in this study are i) to investigate the implications of corporate social responsibility on profitability of Sibu companies, ii) to discover the nature of CSR activities undertaken by companies in Sibu, iii) to identify the CSR economic drivers those stimulate CSR activitie...

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Main Author:	Ling, Allen Han Wei
Format:	Thesis
Language:	English
Published:	2012
Subjects:	H Social Sciences (General) HB Economic Theory
Online Access:	http://ir.unimas.my/id/eprint/10367/1/Allen%20Ling%20ft.pdf
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id	my-unimas-ir.10367
record_format	uketd_dc
spelling	my-unimas-ir.103672023-10-31T02:46:37Z The effect of corporate social responsibility on companies' profitability in Sibu, Sarawak 2012 Ling, Allen Han Wei H Social Sciences (General) HB Economic Theory The research objectives in this study are i) to investigate the implications of corporate social responsibility on profitability of Sibu companies, ii) to discover the nature of CSR activities undertaken by companies in Sibu, iii) to identify the CSR economic drivers those stimulate CSR activities among Sibu companies, iv) to show the factors stimulating corporate social responsibility practices among Sibu companies, and v) to determine the effect of CSR reporting and disclosure on the profitabiJity of Sibu companies.) 180 respondents are selected among the companies in Sibu but only 150 questionnaires are been collected. Four theoretical relationships are developed to examine the relationship between the related variables. Findings show that I) there is a negative relationsh ip between CSR and corporate performance under the trade~off hypothesis, 2) there is no relationship between CSR and firm's profitability under the supply and demand hypothesis, 3) there is a positive relationship between CSR and firm financial performance under social impact hypothesis, and 4) there is a negative relationship between CSR and firm's profitability under theory of stakeholder. CSR includes CSR activities, factors stimulating CSR, and CSR economic drivers. Regression model is developed to link CSR elements to corporate profitability. The CSR activities perceived to be relevant to the companies are corporate philanthropy, caused related marketing and sponsorship. Besides, the factors and economic drivers will be addressed based on the four dimensions; employees, environment, community at large and customers . Universiti Malaysia Sarawak, (UNIMAS) 2012 Thesis http://ir.unimas.my/id/eprint/10367/ http://ir.unimas.my/id/eprint/10367/1/Allen%20Ling%20ft.pdf text en validuser masters Universiti Malaysia Sarawak, UNIMAS Faculty of Economics and Business.
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	H Social Sciences (General) HB Economic Theory
spellingShingle	H Social Sciences (General) HB Economic Theory Ling, Allen Han Wei The effect of corporate social responsibility on companies' profitability in Sibu, Sarawak
description	The research objectives in this study are i) to investigate the implications of corporate social responsibility on profitability of Sibu companies, ii) to discover the nature of CSR activities undertaken by companies in Sibu, iii) to identify the CSR economic drivers those stimulate CSR activities among Sibu companies, iv) to show the factors stimulating corporate social responsibility practices among Sibu companies, and v) to determine the effect of CSR reporting and disclosure on the profitabiJity of Sibu companies.) 180 respondents are selected among the companies in Sibu but only 150 questionnaires are been collected. Four theoretical relationships are developed to examine the relationship between the related variables. Findings show that I) there is a negative relationsh ip between CSR and corporate performance under the trade~off hypothesis, 2) there is no relationship between CSR and firm's profitability under the supply and demand hypothesis, 3) there is a positive relationship between CSR and firm financial performance under social impact hypothesis, and 4) there is a negative relationship between CSR and firm's profitability under theory of stakeholder. CSR includes CSR activities, factors stimulating CSR, and CSR economic drivers. Regression model is developed to link CSR elements to corporate profitability. The CSR activities perceived to be relevant to the companies are corporate philanthropy, caused related marketing and sponsorship. Besides, the factors and economic drivers will be addressed based on the four dimensions; employees, environment, community at large and customers .
format	Thesis
qualification_level	Master's degree
author	Ling, Allen Han Wei
author_facet	Ling, Allen Han Wei
author_sort	Ling, Allen Han Wei
title	The effect of corporate social responsibility on companies' profitability in Sibu, Sarawak
title_short	The effect of corporate social responsibility on companies' profitability in Sibu, Sarawak
title_full	The effect of corporate social responsibility on companies' profitability in Sibu, Sarawak
title_fullStr	The effect of corporate social responsibility on companies' profitability in Sibu, Sarawak
title_full_unstemmed	The effect of corporate social responsibility on companies' profitability in Sibu, Sarawak
title_sort	effect of corporate social responsibility on companies' profitability in sibu, sarawak
granting_institution	Universiti Malaysia Sarawak, UNIMAS
granting_department	Faculty of Economics and Business.
publishDate	2012
url	http://ir.unimas.my/id/eprint/10367/1/Allen%20Ling%20ft.pdf
_version_	1783728063873286144

The effect of corporate social responsibility on companies' profitability in Sibu, Sarawak

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