The role of country origin and product involvement in effecting consumers' product preference for imported products: from the perspective of Kuching Urban city consumers
The purpose of this study was to examine the COO effect in the consumer behavior of Kuching urban city. This study is aimed to examine how COO affects product preference of consumers in Kuching urban city. Apart from that, it is also the objective of this study to examine how the effect of COO vari...
Saved in:
Main Author: | Phang, Joseph Siew Guan |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2012
|
Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/10368/1/Joseph%20Phang%20Siew%20Guan%20ft.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
A Study On Consumer's Purchase Intention Of Cosmetics Products: Country Of Origin Perspective
by: Rezvani, Samin
Published: (2012) -
The effects of country - of - origin on yemeni consumers' attitudes towards Asian products
by: Ghalib, Al-Maktary, Ammar Yassin
Published: (2009) -
The effects of country-of-origin on yemeni consumers' attitudes towards asian products
by: Al Maktary, Ammar Yassin Ghalib
Published: (2009) -
The effects of consumer ethnocentrism, country of origin and animosity on Bangladeshi consumers' willingness to buy foreign products /
by: Karim, Khondaker Sazzadul
Published: (2016) -
The impact of marketing mix elements on consumer preference towards supplement product among UUM students
by: Maisarah, Masri
Published: (2016)