Women's buying behaviour towards organic food
This paper focuses on women and their buying behaviour towards organic food. This paper adopted Theory of Planned Behaviour, a model from Ajzen (1991). This model includes three elements and they are attitude toward behaviour, subjective norm and perceived behavioural control. Relevant literature ha...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2014
|
Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/10376/3/Women%E2%80%99s%20Buying%20Behaviour%20Towards%20Organic%20Food%20%28fulltext%29.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my-unimas-ir.10376 |
---|---|
record_format |
uketd_dc |
spelling |
my-unimas-ir.103762023-05-25T09:38:05Z Women's buying behaviour towards organic food 2014 Yeo, Sing Ee H Social Sciences (General) This paper focuses on women and their buying behaviour towards organic food. This paper adopted Theory of Planned Behaviour, a model from Ajzen (1991). This model includes three elements and they are attitude toward behaviour, subjective norm and perceived behavioural control. Relevant literature has been incorporated and thus, it provides a better view and understanding on women's buying behaviour towards organic food. In addition, there is a discussion on purchase intention towards organic food with variables like attitude, subjective norm and perceived behavioural control. This paper also discusses about customer satisfaction and loyalty. Universiti Malaysia Sarawak, (UNIMAS) 2014 Thesis http://ir.unimas.my/id/eprint/10376/ http://ir.unimas.my/id/eprint/10376/3/Women%E2%80%99s%20Buying%20Behaviour%20Towards%20Organic%20Food%20%28fulltext%29.pdf text en validuser masters Universiti Malaysia Sarawak, UNIMAS Faculty of Economics and Business. |
institution |
Universiti Malaysia Sarawak |
collection |
UNIMAS Institutional Repository |
language |
English |
topic |
H Social Sciences (General) |
spellingShingle |
H Social Sciences (General) Yeo, Sing Ee Women's buying behaviour towards organic food |
description |
This paper focuses on women and their buying behaviour towards organic food. This paper adopted Theory of Planned Behaviour, a model from Ajzen (1991). This model includes three elements and they are attitude toward behaviour, subjective norm and perceived behavioural control. Relevant literature has been incorporated and thus, it provides a better view and understanding on women's buying behaviour towards organic food. In addition, there is a discussion on purchase intention towards organic food with variables like attitude, subjective norm and perceived behavioural control. This paper also discusses about customer satisfaction and loyalty. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Yeo, Sing Ee |
author_facet |
Yeo, Sing Ee |
author_sort |
Yeo, Sing Ee |
title |
Women's buying behaviour towards organic food |
title_short |
Women's buying behaviour towards organic food |
title_full |
Women's buying behaviour towards organic food |
title_fullStr |
Women's buying behaviour towards organic food |
title_full_unstemmed |
Women's buying behaviour towards organic food |
title_sort |
women's buying behaviour towards organic food |
granting_institution |
Universiti Malaysia Sarawak, UNIMAS |
granting_department |
Faculty of Economics and Business. |
publishDate |
2014 |
url |
http://ir.unimas.my/id/eprint/10376/3/Women%E2%80%99s%20Buying%20Behaviour%20Towards%20Organic%20Food%20%28fulltext%29.pdf |
_version_ |
1783728065537376256 |