Women's buying behaviour towards organic food
This paper focuses on women and their buying behaviour towards organic food. This paper adopted Theory of Planned Behaviour, a model from Ajzen (1991). This model includes three elements and they are attitude toward behaviour, subjective norm and perceived behavioural control. Relevant literature ha...
Saved in:
Main Author: | Yeo, Sing Ee |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2014
|
Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/10376/3/Women%E2%80%99s%20Buying%20Behaviour%20Towards%20Organic%20Food%20%28fulltext%29.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The Mediating Effect of Personal Value towards Food Hawkers’
Behaviour on Environmentally Friendly Food Packaging
by: Nur Dalila, Mat Yusoff
Published: (2022) -
The Adoption Of Halal Standards Towards The Performance Of Malaysian Food Manufacturing SMEs
by: Azmi, Fadhlur Rahim
Published: (2017) -
Perceptions of effective facebook advertising and its relation to consumers' decision to buy.
by: Wong, Lily
Published: (2013) -
Antecedents of Brand Hate and the Role of Brand Recovery towards Brand Reconciliation in the Pakistani Fast Food Industry
by: Sheraz, Ahmed
Published: (2019) -
The influence of marketing mix and pattern of car purchasing buying behavior: a case of undergraduate university student in Kota Samarahan / Muhamad Naim Mohd Ghazali
by: Mohd Ghazali, Muhamad Naim
Published: (2015)