The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market
This study would attempt to scrutinize the development of franchise fast food restaurant business in Malaysia after 10 years inception of the Franchise development program in 1992. This study would also attempt to analyze the views of consumers on the franchise fast food restaurant business on Kuch...
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Language: | English |
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2004
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Online Access: | http://ir.unimas.my/id/eprint/16436/3/The%20development%20of%20Franchise%20fast%20food%20restaurant%20in%20Malaysia%20%3B%20the%20views%20of%20consumer%20on%20Kuching%20market%20%28fulltext%29.pdf |
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my-unimas-ir.164362023-06-13T04:14:15Z The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market 2004 Zakaria, bin Ibrahim. HD Industries. Land use. Labor This study would attempt to scrutinize the development of franchise fast food restaurant business in Malaysia after 10 years inception of the Franchise development program in 1992. This study would also attempt to analyze the views of consumers on the franchise fast food restaurant business on Kuching city 2004 Thesis http://ir.unimas.my/id/eprint/16436/ http://ir.unimas.my/id/eprint/16436/3/The%20development%20of%20Franchise%20fast%20food%20restaurant%20in%20Malaysia%20%3B%20the%20views%20of%20consumer%20on%20Kuching%20market%20%28fulltext%29.pdf text en validuser masters Universiti Malaysia Sarawak, (UNIMAS) Faculty of Economic and Business |
institution |
Universiti Malaysia Sarawak |
collection |
UNIMAS Institutional Repository |
language |
English |
topic |
HD Industries Land use Labor |
spellingShingle |
HD Industries Land use Labor Zakaria, bin Ibrahim. The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market |
description |
This study would attempt to scrutinize the development of franchise fast food restaurant business in Malaysia after 10 years inception of the Franchise development program in 1992. This study would also attempt to analyze the views of consumers on the franchise fast food restaurant business on Kuching city |
format |
Thesis |
qualification_level |
Master's degree |
author |
Zakaria, bin Ibrahim. |
author_facet |
Zakaria, bin Ibrahim. |
author_sort |
Zakaria, bin Ibrahim. |
title |
The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market |
title_short |
The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market |
title_full |
The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market |
title_fullStr |
The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market |
title_full_unstemmed |
The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market |
title_sort |
development of franchise fast food restaurant in malaysia : the views of consumer on kuching market |
granting_institution |
Universiti Malaysia Sarawak, (UNIMAS) |
granting_department |
Faculty of Economic and Business |
publishDate |
2004 |
url |
http://ir.unimas.my/id/eprint/16436/3/The%20development%20of%20Franchise%20fast%20food%20restaurant%20in%20Malaysia%20%3B%20the%20views%20of%20consumer%20on%20Kuching%20market%20%28fulltext%29.pdf |
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1783728194867691520 |