The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market

This study would attempt to scrutinize the development of franchise fast food restaurant business in Malaysia after 10 years inception of the Franchise development program in 1992. This study would also attempt to analyze the views of consumers on the franchise fast food restaurant business on Kuch...

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Main Author: Zakaria, bin Ibrahim.
Format: Thesis
Language:English
Published: 2004
Subjects:
Online Access:http://ir.unimas.my/id/eprint/16436/3/The%20development%20of%20Franchise%20fast%20food%20restaurant%20in%20Malaysia%20%3B%20the%20views%20of%20consumer%20on%20Kuching%20market%20%28fulltext%29.pdf
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id my-unimas-ir.16436
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spelling my-unimas-ir.164362023-06-13T04:14:15Z The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market 2004 Zakaria, bin Ibrahim. HD Industries. Land use. Labor This study would attempt to scrutinize the development of franchise fast food restaurant business in Malaysia after 10 years inception of the Franchise development program in 1992. This study would also attempt to analyze the views of consumers on the franchise fast food restaurant business on Kuching city 2004 Thesis http://ir.unimas.my/id/eprint/16436/ http://ir.unimas.my/id/eprint/16436/3/The%20development%20of%20Franchise%20fast%20food%20restaurant%20in%20Malaysia%20%3B%20the%20views%20of%20consumer%20on%20Kuching%20market%20%28fulltext%29.pdf text en validuser masters Universiti Malaysia Sarawak, (UNIMAS) Faculty of Economic and Business
institution Universiti Malaysia Sarawak
collection UNIMAS Institutional Repository
language English
topic HD Industries
Land use
Labor
spellingShingle HD Industries
Land use
Labor
Zakaria, bin Ibrahim.
The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market
description This study would attempt to scrutinize the development of franchise fast food restaurant business in Malaysia after 10 years inception of the Franchise development program in 1992. This study would also attempt to analyze the views of consumers on the franchise fast food restaurant business on Kuching city
format Thesis
qualification_level Master's degree
author Zakaria, bin Ibrahim.
author_facet Zakaria, bin Ibrahim.
author_sort Zakaria, bin Ibrahim.
title The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market
title_short The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market
title_full The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market
title_fullStr The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market
title_full_unstemmed The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market
title_sort development of franchise fast food restaurant in malaysia : the views of consumer on kuching market
granting_institution Universiti Malaysia Sarawak, (UNIMAS)
granting_department Faculty of Economic and Business
publishDate 2004
url http://ir.unimas.my/id/eprint/16436/3/The%20development%20of%20Franchise%20fast%20food%20restaurant%20in%20Malaysia%20%3B%20the%20views%20of%20consumer%20on%20Kuching%20market%20%28fulltext%29.pdf
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