Malaysian Chinese reaction towards nudity in advertising
This research contributes to find out the Malaysian Chinese community’s reactions towards the used of nudity in advertisements. The theoretical implications of this research included : (1) there are likely to be positive reaction toward nudity in advertising for Chinese in Malaysia and Chinese in Ch...
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| Format: | Thesis |
| Language: | English |
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2008
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| Online Access: | http://ir.unimas.my/id/eprint/16584/3/Malaysian%20Chinese%20reaction%20towards%20nudity%20in%20advertising%20%28fulltext%29.pdf |
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my-unimas-ir.165842023-05-08T07:47:51Z Malaysian Chinese reaction towards nudity in advertising 2008 Tiong, Kung Leong HB Economic Theory HT Communities. Classes. Races This research contributes to find out the Malaysian Chinese community’s reactions towards the used of nudity in advertisements. The theoretical implications of this research included : (1) there are likely to be positive reaction toward nudity in advertising for Chinese in Malaysia and Chinese in China. (2) Bth male and female Chinese also react more favourable to nudity of opposite gender in advertisements compare to other ethnic groups in previous researches. (3) There is less evidence show the cross-cultural difference of nudity in advertising in this research. 2008 Thesis http://ir.unimas.my/id/eprint/16584/ http://ir.unimas.my/id/eprint/16584/3/Malaysian%20Chinese%20reaction%20towards%20nudity%20in%20advertising%20%28fulltext%29.pdf text en validuser masters Universiti Malaysia Sarawak, (UNIMAS) Faculty of Economics and Business |
| institution |
Universiti Malaysia Sarawak |
| collection |
UNIMAS Institutional Repository |
| language |
English |
| topic |
HB Economic Theory HB Economic Theory |
| spellingShingle |
HB Economic Theory HB Economic Theory Tiong, Kung Leong Malaysian Chinese reaction towards nudity in advertising |
| description |
This research contributes to find out the Malaysian Chinese community’s reactions towards the used of nudity in advertisements. The theoretical implications of this research included : (1) there are likely to be positive reaction toward nudity in advertising for Chinese in Malaysia and Chinese in China. (2) Bth male and female Chinese also react more favourable to nudity of opposite gender in advertisements compare to other ethnic groups in previous researches. (3) There is less evidence show the cross-cultural difference of nudity in advertising in this research. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Tiong, Kung Leong |
| author_facet |
Tiong, Kung Leong |
| author_sort |
Tiong, Kung Leong |
| title |
Malaysian Chinese reaction towards nudity in advertising |
| title_short |
Malaysian Chinese reaction towards nudity in advertising |
| title_full |
Malaysian Chinese reaction towards nudity in advertising |
| title_fullStr |
Malaysian Chinese reaction towards nudity in advertising |
| title_full_unstemmed |
Malaysian Chinese reaction towards nudity in advertising |
| title_sort |
malaysian chinese reaction towards nudity in advertising |
| granting_institution |
Universiti Malaysia Sarawak, (UNIMAS) |
| granting_department |
Faculty of Economics and Business |
| publishDate |
2008 |
| url |
http://ir.unimas.my/id/eprint/16584/3/Malaysian%20Chinese%20reaction%20towards%20nudity%20in%20advertising%20%28fulltext%29.pdf |
| _version_ |
1783728199069335552 |