Uses and Gratification Theory : A Study on Annah Rais Homestays

Tourism in Sarawak has steadily increased especially in terms of ethnic tourism. This is because ethnic tourism has its own charm and uniqueness such as cultural events, arts and environment. Besides that, other than these factors, it is believed that ethnic tourism increased because of internet acc...

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Main Author:	Guri, Catohrinner Joyce
Format:	Thesis
Language:	English English
Published:	2018
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/26614/1/Catohrinner.pdf http://ir.unimas.my/id/eprint/26614/4/Catohrinner.pdf
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id	my-unimas-ir.26614
record_format	uketd_dc
spelling	my-unimas-ir.266142023-03-29T06:32:19Z Uses and Gratification Theory : A Study on Annah Rais Homestays 2018 Guri, Catohrinner Joyce H Social Sciences (General) Tourism in Sarawak has steadily increased especially in terms of ethnic tourism. This is because ethnic tourism has its own charm and uniqueness such as cultural events, arts and environment. Besides that, other than these factors, it is believed that ethnic tourism increased because of internet accessibility as communication medium. Going forward, the researcher saw this as an opportunity to leverage Annah Rais Homestay in Padawan, Kuching by studying their websites. This study is done by using quantitative method by applying Uses and Gratification Theory on visitors’ satisfaction quality before (perceived) and after (actual) visiting the homestay. A total of 100 questionnaires were distributed to the visitors. This is line with the research objective to study the Uses and Gratification by visitors before and after visiting the homestays, when they are looking for information in the respective homestay’s website. It is also used to evaluate their level of satisfaction before and after visiting the premises. Data showed that Uses and Gratification are high after visiting the homestays compared to before visiting the premises and this can be seen through the two hypotheses. Research implications stated that research before or perceived in Uses and Gratification Theory should be explored, website is one of media tools that can be study and behaviour is linked to media uses effect and this research can be used in exploring tourism sectors. Universiti Malaysia Sarawak (UNIMAS) 2018 Thesis http://ir.unimas.my/id/eprint/26614/ http://ir.unimas.my/id/eprint/26614/1/Catohrinner.pdf text en public http://ir.unimas.my/id/eprint/26614/4/Catohrinner.pdf text en validuser masters Universiti Malaysia Sarawak (UNIMAS) Faculty of Social Sciences and Humanities
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Guri, Catohrinner Joyce Uses and Gratification Theory : A Study on Annah Rais Homestays
description	Tourism in Sarawak has steadily increased especially in terms of ethnic tourism. This is because ethnic tourism has its own charm and uniqueness such as cultural events, arts and environment. Besides that, other than these factors, it is believed that ethnic tourism increased because of internet accessibility as communication medium. Going forward, the researcher saw this as an opportunity to leverage Annah Rais Homestay in Padawan, Kuching by studying their websites. This study is done by using quantitative method by applying Uses and Gratification Theory on visitors’ satisfaction quality before (perceived) and after (actual) visiting the homestay. A total of 100 questionnaires were distributed to the visitors. This is line with the research objective to study the Uses and Gratification by visitors before and after visiting the homestays, when they are looking for information in the respective homestay’s website. It is also used to evaluate their level of satisfaction before and after visiting the premises. Data showed that Uses and Gratification are high after visiting the homestays compared to before visiting the premises and this can be seen through the two hypotheses. Research implications stated that research before or perceived in Uses and Gratification Theory should be explored, website is one of media tools that can be study and behaviour is linked to media uses effect and this research can be used in exploring tourism sectors.
format	Thesis
qualification_level	Master's degree
author	Guri, Catohrinner Joyce
author_facet	Guri, Catohrinner Joyce
author_sort	Guri, Catohrinner Joyce
title	Uses and Gratification Theory : A Study on Annah Rais Homestays
title_short	Uses and Gratification Theory : A Study on Annah Rais Homestays
title_full	Uses and Gratification Theory : A Study on Annah Rais Homestays
title_fullStr	Uses and Gratification Theory : A Study on Annah Rais Homestays
title_full_unstemmed	Uses and Gratification Theory : A Study on Annah Rais Homestays
title_sort	uses and gratification theory : a study on annah rais homestays
granting_institution	Universiti Malaysia Sarawak (UNIMAS)
granting_department	Faculty of Social Sciences and Humanities
publishDate	2018
url	http://ir.unimas.my/id/eprint/26614/1/Catohrinner.pdf http://ir.unimas.my/id/eprint/26614/4/Catohrinner.pdf
_version_	1783728317987291136

Uses and Gratification Theory : A Study on Annah Rais Homestays

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