Customer behaviour toward social networking advertising
Social networking has increasingly penetrating in our social lives where people keep in contact with their friend or family through this media and even on a daily basis. social networking has become new medium for advertiser for marketing purpose. The social network sites allow its users to share a...
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2013
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my-unimas-ir.27402024-02-22T01:32:36Z Customer behaviour toward social networking advertising 2013 Phang, Chia Lee HM Sociology Social networking has increasingly penetrating in our social lives where people keep in contact with their friend or family through this media and even on a daily basis. social networking has become new medium for advertiser for marketing purpose. The social network sites allow its users to share a process of discussing, experiences and opinions of people from all over the world with high efficiency. This study aimed to investigate factors and relationship that influence customer purchase intention in the context of their use of social networking advertising. Universiti Malaysia Sarawak, (UNIMAS) 2013 Thesis http://ir.unimas.my/id/eprint/2740/ http://ir.unimas.my/id/eprint/2740/4/Phang%20Chia%20Lee%20ft.pdf text en validuser masters Universiti Malaysia Sarawak (UNIMAS) Faculty of Economics and Business |
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Universiti Malaysia Sarawak |
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UNIMAS Institutional Repository |
language |
English |
topic |
HM Sociology |
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HM Sociology Phang, Chia Lee Customer behaviour toward social networking advertising |
description |
Social networking has increasingly penetrating in our social lives where people keep in contact with their friend or family through this media and even on a daily basis. social networking has become new medium for advertiser for marketing purpose. The social network sites allow its users to share a process of discussing, experiences and opinions of people from all over the world with high efficiency. This study aimed to investigate factors and relationship that influence customer purchase intention in the context of their use of social networking advertising. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Phang, Chia Lee |
author_facet |
Phang, Chia Lee |
author_sort |
Phang, Chia Lee |
title |
Customer behaviour toward social networking advertising |
title_short |
Customer behaviour toward social networking advertising |
title_full |
Customer behaviour toward social networking advertising |
title_fullStr |
Customer behaviour toward social networking advertising |
title_full_unstemmed |
Customer behaviour toward social networking advertising |
title_sort |
customer behaviour toward social networking advertising |
granting_institution |
Universiti Malaysia Sarawak (UNIMAS) |
granting_department |
Faculty of Economics and Business |
publishDate |
2013 |
url |
http://ir.unimas.my/id/eprint/2740/4/Phang%20Chia%20Lee%20ft.pdf |
_version_ |
1794023004873687040 |