Social Interaction and Visitor Experience at Living Museum: A Case Study in Sarawak Cultural Village

This study aims to evaluate the social interaction between visitors and its’ effect on the formation of the visitor experience at Sarawak Cultural Village (SCV). Four groups of visitors with three to four members per group aged between 18 to 60 years old were involved. Voice recording, interview and...

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Main Author:	Jaccika, Likong
Format:	Thesis
Language:	English
Published:	2020
Subjects:	GV Recreation Leisure H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/28917/1/Jaccika.pdf
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id	my-unimas-ir.28917
record_format	uketd_dc
spelling	my-unimas-ir.289172023-05-19T02:49:01Z Social Interaction and Visitor Experience at Living Museum: A Case Study in Sarawak Cultural Village 2020-02-06 Jaccika, Likong GV Recreation Leisure H Social Sciences (General) This study aims to evaluate the social interaction between visitors and its’ effect on the formation of the visitor experience at Sarawak Cultural Village (SCV). Four groups of visitors with three to four members per group aged between 18 to 60 years old were involved. Voice recording, interview and photovoice technique were employed for data collection. Voice recording was used to record the visitors’ conversations during their visit and was analysed using Representative Dialogic segment (RDs) to identify the interaction behaviour within the group visit. The photovoice technique required visitors to take photographs of points of interest during their visit. Subsequently, an interview was conducted at the end of the visitors’ visit to get their opinions on SCV, their visiting experiences and their comments on the photographs taken. The features of the visitor experience was identified using the audio recording and compared with interview transcripts and photographs taken using thematic analysis. The result shows that two types of interaction behaviour exist in participants’ visit at SCV, which are inquiry skills and dialogic episodic. Inquiry skills include questioning, interpreting, observing, and comparing while dialogic episodic are asking, explaining, arguing, naming and answering. In addition, 28 different subthemes were found and were categorized into the four types of visitor experience at museum, which are social experiences, cognitive experiences, object experiences, and introspective experiences. Universiti Malaysia Sarawak (UNIMAS) 2020-02 Thesis http://ir.unimas.my/id/eprint/28917/ http://ir.unimas.my/id/eprint/28917/1/Jaccika.pdf text en validuser masters Universiti Malaysia Sarawak (UNIMAS) Faculty of Cognitive Science and Human Development
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	GV Recreation Leisure H Social Sciences (General)
spellingShingle	GV Recreation Leisure H Social Sciences (General) Jaccika, Likong Social Interaction and Visitor Experience at Living Museum: A Case Study in Sarawak Cultural Village
description	This study aims to evaluate the social interaction between visitors and its’ effect on the formation of the visitor experience at Sarawak Cultural Village (SCV). Four groups of visitors with three to four members per group aged between 18 to 60 years old were involved. Voice recording, interview and photovoice technique were employed for data collection. Voice recording was used to record the visitors’ conversations during their visit and was analysed using Representative Dialogic segment (RDs) to identify the interaction behaviour within the group visit. The photovoice technique required visitors to take photographs of points of interest during their visit. Subsequently, an interview was conducted at the end of the visitors’ visit to get their opinions on SCV, their visiting experiences and their comments on the photographs taken. The features of the visitor experience was identified using the audio recording and compared with interview transcripts and photographs taken using thematic analysis. The result shows that two types of interaction behaviour exist in participants’ visit at SCV, which are inquiry skills and dialogic episodic. Inquiry skills include questioning, interpreting, observing, and comparing while dialogic episodic are asking, explaining, arguing, naming and answering. In addition, 28 different subthemes were found and were categorized into the four types of visitor experience at museum, which are social experiences, cognitive experiences, object experiences, and introspective experiences.
format	Thesis
qualification_level	Master's degree
author	Jaccika, Likong
author_facet	Jaccika, Likong
author_sort	Jaccika, Likong
title	Social Interaction and Visitor Experience at Living Museum: A Case Study in Sarawak Cultural Village
title_short	Social Interaction and Visitor Experience at Living Museum: A Case Study in Sarawak Cultural Village
title_full	Social Interaction and Visitor Experience at Living Museum: A Case Study in Sarawak Cultural Village
title_fullStr	Social Interaction and Visitor Experience at Living Museum: A Case Study in Sarawak Cultural Village
title_full_unstemmed	Social Interaction and Visitor Experience at Living Museum: A Case Study in Sarawak Cultural Village
title_sort	social interaction and visitor experience at living museum: a case study in sarawak cultural village
granting_institution	Universiti Malaysia Sarawak (UNIMAS)
granting_department	Faculty of Cognitive Science and Human Development
publishDate	2020
url	http://ir.unimas.my/id/eprint/28917/1/Jaccika.pdf
_version_	1783728364765315072

Social Interaction and Visitor Experience at Living Museum: A Case Study in Sarawak Cultural Village

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