Mediating Effect of Productive Internet Usage on Perceived Rural Business Potential

This study aims to find out the demographic factors affecting productive Internet usage and perceived rural business potential impact of Information and Communications Technology (ICT), as well as to investigate the mediating role of productive Internet usage in the relationship between antecedents...

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Main Author:	Nur Adila, Latif
Format:	Thesis
Language:	English
Published:	2020
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/33554/8/Nur%20Adila%20ft.pdf
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id	my-unimas-ir.33554
record_format	uketd_dc
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Nur Adila, Latif Mediating Effect of Productive Internet Usage on Perceived Rural Business Potential
description	This study aims to find out the demographic factors affecting productive Internet usage and perceived rural business potential impact of Information and Communications Technology (ICT), as well as to investigate the mediating role of productive Internet usage in the relationship between antecedents of Internet adoption and perceived impact of ICT on rural business potential. The independent variables covered in this study are demographic factor, cultural differences factor, internal and external factors of ICT adoption. Productive Internet usage act as the mediating variable, while the perceived rural business potential impact of the ICT was the dependent variable in this study. The findings show significant differences in term of gender, generation, education level, and income on productive Internet usage. Perceived impact of ICT on rural business potential was significantly different between education level. Besides, the results indicate that productive Internet usage mediates the influence of all internal factors which includes perceived usefulness of ICT, perceived ease of use of ICT, and ICT literacy and external factors which includes facilities availability and family support on the perceived rural business potential impact of ICT. This study also found that perceived rural business potential impact of ICT was influenced by uncertainty avoidance and collectivism culture with the mediating effect of productive Internet usage. This study describes the importance of productive Internet usage in enhancing positive perception on the rural business potential impact of ICT, thus encourage Internet usage for businesses.
format	Thesis
qualification_level	Master's degree
author	Nur Adila, Latif
author_facet	Nur Adila, Latif
author_sort	Nur Adila, Latif
title	Mediating Effect of Productive Internet Usage on Perceived Rural Business Potential
title_short	Mediating Effect of Productive Internet Usage on Perceived Rural Business Potential
title_full	Mediating Effect of Productive Internet Usage on Perceived Rural Business Potential
title_fullStr	Mediating Effect of Productive Internet Usage on Perceived Rural Business Potential
title_full_unstemmed	Mediating Effect of Productive Internet Usage on Perceived Rural Business Potential
title_sort	mediating effect of productive internet usage on perceived rural business potential
granting_institution	Universiti Malaysia Sarawak (UNIMAS)
granting_department	Institute of Borneo Studies
publishDate	2020
url	http://ir.unimas.my/id/eprint/33554/8/Nur%20Adila%20ft.pdf
_version_	1804888404012302336
spelling	my-unimas-ir.335542024-03-22T02:28:04Z Mediating Effect of Productive Internet Usage on Perceived Rural Business Potential 2020 Nur Adila, Latif H Social Sciences (General) This study aims to find out the demographic factors affecting productive Internet usage and perceived rural business potential impact of Information and Communications Technology (ICT), as well as to investigate the mediating role of productive Internet usage in the relationship between antecedents of Internet adoption and perceived impact of ICT on rural business potential. The independent variables covered in this study are demographic factor, cultural differences factor, internal and external factors of ICT adoption. Productive Internet usage act as the mediating variable, while the perceived rural business potential impact of the ICT was the dependent variable in this study. The findings show significant differences in term of gender, generation, education level, and income on productive Internet usage. Perceived impact of ICT on rural business potential was significantly different between education level. Besides, the results indicate that productive Internet usage mediates the influence of all internal factors which includes perceived usefulness of ICT, perceived ease of use of ICT, and ICT literacy and external factors which includes facilities availability and family support on the perceived rural business potential impact of ICT. This study also found that perceived rural business potential impact of ICT was influenced by uncertainty avoidance and collectivism culture with the mediating effect of productive Internet usage. This study describes the importance of productive Internet usage in enhancing positive perception on the rural business potential impact of ICT, thus encourage Internet usage for businesses. 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Mediating Effect of Productive Internet Usage on Perceived Rural Business Potential

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