Factors Affecting the Perceived Performance of Local Industry Players in Ecotourism Industry Sarawak, Malaysia

Ecotourism is a booming industry for Sarawak in which Sarawak government aims to further enhance its ecotourism bigger than its timber business. The local industry players play a role in providing services and goods directly and indirectly to the ecotourism visitors while generating revenue for the...

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Main Author:	Chong, Kim Mee
Format:	Thesis
Language:	English
Published:	2021
Subjects:	GV Recreation Leisure H Social Sciences (General) HG Finance
Online Access:	http://ir.unimas.my/id/eprint/34631/2/Kim%20Mee.pdf
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id	my-unimas-ir.34631
record_format	uketd_dc
spelling	my-unimas-ir.346312024-02-19T06:44:18Z Factors Affecting the Perceived Performance of Local Industry Players in Ecotourism Industry Sarawak, Malaysia 2021-03-02 Chong, Kim Mee GV Recreation Leisure H Social Sciences (General) HG Finance Ecotourism is a booming industry for Sarawak in which Sarawak government aims to further enhance its ecotourism bigger than its timber business. The local industry players play a role in providing services and goods directly and indirectly to the ecotourism visitors while generating revenue for the local economy. As such, local industry players’ performance needs to be investigated to ensure effective action could be taken in enhancing its competitiveness. Such efforts would help Sarawak state as a whole. The study investigates the relationship between socio-cultural, economic, infrastructure, technology, environmental, infrastructure, government support, self-efficacy and knowledge sharing of the ecotourism destinations towards perceived performance of the local industry players in Sarawak. A quantitative survey has been carried out to obtain the data from the local industry players. There 182 valid responses collected in this survey. Measurement model assessment and structural model assessment have been applied to analyse the constructs and path relationship of the study. The relationships between independent and dependent variables have been investigated and are expected to be a good source of reference to the academic researchers, tourism authorities and other tourism stakeholders to further carry out investigation to bring out the positive impacts of the ecotourism industry in Sarawak, Malaysia. The findings showed that government support and socio-cultural factors were not significantly related to the perceived performance and the economic, infrastructure, technology, nature environment, self-efficacy and knowledge sharing factors were significantly related to perceived performance. Keywords: Local industry players, perceived performance, measuring performance, ecotourism industry, Sarawak. Universiti Malaysia Sarawak (UNIMAS) 2021-03 Thesis http://ir.unimas.my/id/eprint/34631/ http://ir.unimas.my/id/eprint/34631/2/Kim%20Mee.pdf text en validuser phd doctoral Universiti Malaysia Sarawak (UNIMAS) Faculty of Economics and Business
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	GV Recreation Leisure H Social Sciences (General) HG Finance
spellingShingle	GV Recreation Leisure H Social Sciences (General) HG Finance Chong, Kim Mee Factors Affecting the Perceived Performance of Local Industry Players in Ecotourism Industry Sarawak, Malaysia
description	Ecotourism is a booming industry for Sarawak in which Sarawak government aims to further enhance its ecotourism bigger than its timber business. The local industry players play a role in providing services and goods directly and indirectly to the ecotourism visitors while generating revenue for the local economy. As such, local industry players’ performance needs to be investigated to ensure effective action could be taken in enhancing its competitiveness. Such efforts would help Sarawak state as a whole. The study investigates the relationship between socio-cultural, economic, infrastructure, technology, environmental, infrastructure, government support, self-efficacy and knowledge sharing of the ecotourism destinations towards perceived performance of the local industry players in Sarawak. A quantitative survey has been carried out to obtain the data from the local industry players. There 182 valid responses collected in this survey. Measurement model assessment and structural model assessment have been applied to analyse the constructs and path relationship of the study. The relationships between independent and dependent variables have been investigated and are expected to be a good source of reference to the academic researchers, tourism authorities and other tourism stakeholders to further carry out investigation to bring out the positive impacts of the ecotourism industry in Sarawak, Malaysia. The findings showed that government support and socio-cultural factors were not significantly related to the perceived performance and the economic, infrastructure, technology, nature environment, self-efficacy and knowledge sharing factors were significantly related to perceived performance. Keywords: Local industry players, perceived performance, measuring performance, ecotourism industry, Sarawak.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Chong, Kim Mee
author_facet	Chong, Kim Mee
author_sort	Chong, Kim Mee
title	Factors Affecting the Perceived Performance of Local Industry Players in Ecotourism Industry Sarawak, Malaysia
title_short	Factors Affecting the Perceived Performance of Local Industry Players in Ecotourism Industry Sarawak, Malaysia
title_full	Factors Affecting the Perceived Performance of Local Industry Players in Ecotourism Industry Sarawak, Malaysia
title_fullStr	Factors Affecting the Perceived Performance of Local Industry Players in Ecotourism Industry Sarawak, Malaysia
title_full_unstemmed	Factors Affecting the Perceived Performance of Local Industry Players in Ecotourism Industry Sarawak, Malaysia
title_sort	factors affecting the perceived performance of local industry players in ecotourism industry sarawak, malaysia
granting_institution	Universiti Malaysia Sarawak (UNIMAS)
granting_department	Faculty of Economics and Business
publishDate	2021
url	http://ir.unimas.my/id/eprint/34631/2/Kim%20Mee.pdf
_version_	1794023020175556608

Factors Affecting the Perceived Performance of Local Industry Players in Ecotourism Industry Sarawak, Malaysia

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