KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK
This study focuses on the effect of the use of code mixing in advertisements on consumer perceptions of products. The use of mixing in advertising is becoming more widespread. This is because it is one of the marketing strategies nowadays. The objective of this study is to study the effect of the us...
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2020
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Online Access: | http://ir.unimas.my/id/eprint/34850/1/Sharifah%20Nur.pdf |
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my-unimas-ir.348502023-07-06T06:32:26Z KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK 2020 SHARIFAH NUR FAIZAH, WAN FAUZI PN Literature (General) This study focuses on the effect of the use of code mixing in advertisements on consumer perceptions of products. The use of mixing in advertising is becoming more widespread. This is because it is one of the marketing strategies nowadays. The objective of this study is to study the effect of the use of code mixing in laptop advertisements on perceptions of advertisements, the effect of the use of code mixing in laptop advertisements on perceptions of products and the impact of code mixing in laptop advertisements on consumer preferences on products. A total of 100 students at Universiti Malaysia Sarawak were selected as respondents. Data were obtained by screening the statistical software system of each Statistical Package for the Social Science (SPSS) and distributing questionnaires to respondents. The results of the study showed that the respondents showed a positive perception of advertisements and products that use code mixing, consumers' preferences for the product. Universiti Malaysia Sarawak, (UNIMAS) 2020 Thesis http://ir.unimas.my/id/eprint/34850/ http://ir.unimas.my/id/eprint/34850/1/Sharifah%20Nur.pdf text en validuser masters UNIVERSITI MALAYSIA SARAWAK Faculty of Language Studies & Communication Studies |
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Universiti Malaysia Sarawak |
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UNIMAS Institutional Repository |
language |
English |
topic |
PN Literature (General) |
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PN Literature (General) SHARIFAH NUR FAIZAH, WAN FAUZI KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK |
description |
This study focuses on the effect of the use of code mixing in advertisements on consumer perceptions of products. The use of mixing in advertising is becoming more widespread. This is because it is one of the marketing strategies nowadays. The objective of this study is to study the effect of the use of code mixing in laptop advertisements on perceptions of advertisements, the effect of the use of code mixing in laptop advertisements on perceptions of products and the impact of code mixing in laptop advertisements on consumer preferences on products. A total of 100 students at Universiti Malaysia Sarawak were selected as respondents. Data were obtained by screening the statistical software system of each Statistical Package for the Social Science (SPSS) and distributing questionnaires to respondents. The results of the study showed that the respondents showed a positive perception of advertisements and products that use code mixing, consumers' preferences for the product. |
format |
Thesis |
qualification_level |
Master's degree |
author |
SHARIFAH NUR FAIZAH, WAN FAUZI |
author_facet |
SHARIFAH NUR FAIZAH, WAN FAUZI |
author_sort |
SHARIFAH NUR FAIZAH, WAN FAUZI |
title |
KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK |
title_short |
KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK |
title_full |
KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK |
title_fullStr |
KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK |
title_full_unstemmed |
KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK |
title_sort |
kesan penggunaan percampuran kod dalam iklan ke atas persepsi pengguna terhadap produk |
granting_institution |
UNIVERSITI MALAYSIA SARAWAK |
granting_department |
Faculty of Language Studies & Communication Studies |
publishDate |
2020 |
url |
http://ir.unimas.my/id/eprint/34850/1/Sharifah%20Nur.pdf |
_version_ |
1783728438463430656 |