The Effectiveness Communication of Selayah Keringkam Towards The Development of Sarawak Cultural Tourism Industry

Sarawak Malay cultural and heritage products are generally less identified as one of the main products in the Sarawak tourism industry, this study applied mixed methods in collecting the data by using 384 set questionnaires distributed among international and domestic tourists and in-depth interview...

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Main Author:	Norsyahbany, Mansor
Format:	Thesis
Language:	English English English
Published:	2023
Subjects:	NX Arts in general
Online Access:	http://ir.unimas.my/id/eprint/42467/3/Master%20of%20Art%20_Norsyahbany%20Binti%20Mansor%20-%2024%20pages.pdf http://ir.unimas.my/id/eprint/42467/5/Norsyahbany%20Mansor_dsva.pdf http://ir.unimas.my/id/eprint/42467/13/Norsyahbany%20ft.pdf
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id	my-unimas-ir.42467
record_format	uketd_dc
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English English English
topic	NX Arts in general
spellingShingle	NX Arts in general Norsyahbany, Mansor The Effectiveness Communication of Selayah Keringkam Towards The Development of Sarawak Cultural Tourism Industry
description	Sarawak Malay cultural and heritage products are generally less identified as one of the main products in the Sarawak tourism industry, this study applied mixed methods in collecting the data by using 384 set questionnaires distributed among international and domestic tourists and in-depth interviews with 5 related authorities using purposing sampling whereby sample size is chosen to collect the information among the suitable target of individuals chosen for this study. This study is about the method in ensuring the basic pattern of Selayah Keringkam can convey the message about the existence of this beautiful Malay heritage of Sarawak through the basic pattern of Keringkam embroidery to domestic and foreign tourists. This study is to highlight the common motif of Keringkam as the ethnic identity of Sarawak Malays thus enhancing the knowledge of tourists about Selayah Keringkam like other ethnic textiles such as Pua Kumbu. Effective communication is very important in ensuring that tourists understand the message about the common motif of Selayah Keringkam. In general, this study is about the most preferred and easily accepted communication channel by tourists in recognizing the common motif of this embroidery.Thus, this study also displays a significant relationship of variables between independent variables (Common Motif Selayah Keringkam), dependent variables (Communication Channels) and mediator (Supplements of Effective Communication) as a new framework aimed at ensuring that the message conveyed can be received well and clearly at once boosting the Malay ethnic identity in the tourism industry.
format	Thesis
qualification_level	Master's degree
author	Norsyahbany, Mansor
author_facet	Norsyahbany, Mansor
author_sort	Norsyahbany, Mansor
title	The Effectiveness Communication of Selayah Keringkam Towards The Development of Sarawak Cultural Tourism Industry
title_short	The Effectiveness Communication of Selayah Keringkam Towards The Development of Sarawak Cultural Tourism Industry
title_full	The Effectiveness Communication of Selayah Keringkam Towards The Development of Sarawak Cultural Tourism Industry
title_fullStr	The Effectiveness Communication of Selayah Keringkam Towards The Development of Sarawak Cultural Tourism Industry
title_full_unstemmed	The Effectiveness Communication of Selayah Keringkam Towards The Development of Sarawak Cultural Tourism Industry
title_sort	effectiveness communication of selayah keringkam towards the development of sarawak cultural tourism industry
granting_institution	Universiti Malaysia Sarawak
granting_department	Faculty of Applied and Creative Arts
publishDate	2023
url	http://ir.unimas.my/id/eprint/42467/3/Master%20of%20Art%20_Norsyahbany%20Binti%20Mansor%20-%2024%20pages.pdf http://ir.unimas.my/id/eprint/42467/5/Norsyahbany%20Mansor_dsva.pdf http://ir.unimas.my/id/eprint/42467/13/Norsyahbany%20ft.pdf
_version_	1804888422747209728
spelling	my-unimas-ir.424672024-04-22T02:28:17Z The Effectiveness Communication of Selayah Keringkam Towards The Development of Sarawak Cultural Tourism Industry 2023 Norsyahbany, Mansor NX Arts in general Sarawak Malay cultural and heritage products are generally less identified as one of the main products in the Sarawak tourism industry, this study applied mixed methods in collecting the data by using 384 set questionnaires distributed among international and domestic tourists and in-depth interviews with 5 related authorities using purposing sampling whereby sample size is chosen to collect the information among the suitable target of individuals chosen for this study. This study is about the method in ensuring the basic pattern of Selayah Keringkam can convey the message about the existence of this beautiful Malay heritage of Sarawak through the basic pattern of Keringkam embroidery to domestic and foreign tourists. This study is to highlight the common motif of Keringkam as the ethnic identity of Sarawak Malays thus enhancing the knowledge of tourists about Selayah Keringkam like other ethnic textiles such as Pua Kumbu. Effective communication is very important in ensuring that tourists understand the message about the common motif of Selayah Keringkam. In general, this study is about the most preferred and easily accepted communication channel by tourists in recognizing the common motif of this embroidery.Thus, this study also displays a significant relationship of variables between independent variables (Common Motif Selayah Keringkam), dependent variables (Communication Channels) and mediator (Supplements of Effective Communication) as a new framework aimed at ensuring that the message conveyed can be received well and clearly at once boosting the Malay ethnic identity in the tourism industry. UNIMAS 2023 Thesis http://ir.unimas.my/id/eprint/42467/ http://ir.unimas.my/id/eprint/42467/3/Master%20of%20Art%20_Norsyahbany%20Binti%20Mansor%20-%2024%20pages.pdf text en public http://ir.unimas.my/id/eprint/42467/5/Norsyahbany%20Mansor_dsva.pdf text en staffonly http://ir.unimas.my/id/eprint/42467/13/Norsyahbany%20ft.pdf text en validuser masters Universiti Malaysia Sarawak Faculty of Applied and Creative Arts zamalah scholarships Agarwal, & Garg,. (2012). The importance of communication within organizations: Research on two hotels in Uttarakhand. IOSR Journal of Business and Management, 3(2), 40–49. Akhbar, M. (2019). Syarat komunikasi seni. Academia.edu. https://www.academia.edu/41284256/SYARAT_KOMUNIKASI_SENI?sm=b?sou rce=news_feed_share Albanese, I. (2007). The 4Cs of Truth in Communications. Paramount Market Publishing. Albattat, A.R., Amir, I.D., & Nik, M. N. S. (2016). Students’ awareness towards traditional cultural dances in Sarawak, Malaysia. 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The Effectiveness Communication of Selayah Keringkam Towards The Development of Sarawak Cultural Tourism Industry

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