Travel Needs for Tourism Apps Features for Tourists in Kuching, Sarawak
Tourism agencies and businesses must now have in-depth knowledge of tourists needs in order to provide places to visit, accommodation, and transportation. The development of useful features that can be used as tools to improve tourism marketing is indeed an important component of the tour operato...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/42476/5/Master%20of%20Art_Athirah_dsva.pdf http://ir.unimas.my/id/eprint/42476/9/Aimuni%20Athirah%20ft.pdf |
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| Summary: | Tourism agencies and businesses must now have in-depth knowledge of tourists needs in
order to provide places to visit, accommodation, and transportation. The development of
useful features that can be used as tools to improve tourism marketing is indeed an
important component of the tour operator business. The needs of tourists must be taken
into account when developing app features in order to fully satisfy their needs and serve as
a model for travel businesses and agencies. The Sarawak government encourages in-depth
research because the tourism industry depends on smart technology to draw in more
visitors and improve their travel experiences. The majority of tourists use smart technology
while travelling, which includes features like location queries, local restaurant reviews, or
mobile payments through smartphones. App features are very helpful in growing the
tourism sector to boost the economy and give tourists the best possible travel experience.
In connection with this, the researcher conducted additional research on travel
requirements, the contribution of features of tourism apps to tourists needs, and how these
findings will serve as guidelines for businesses and travel agencies. A quantitative method
was used to further this research among tourists in the Kuching, Sarawak area. The
findings indicate that pleasure, cost, and feasibility of travel include safety and security for
tourists visiting Kuching. It has been demonstrated that these features have an effect on
travel agencies and tourist needs. The research’s final outcome is a conceptual framework
that can be used as a guideline by businesses and tourism organizations to develop apps for
their own use.
Keywords: Tourism sector, tourism organization, apps, travellers. |
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