Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities
The paper determines to discover Iban and Chinese beliefs of the tactics that advertisers use and the overall attitude towards advertisements through a specially designed questionnaire. The study would also like to see if ethnic identification influences the ethnicsʼ beliefs and skepticism towards a...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2002
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/428/8/Dennis%20Achil%20ft.pdf |
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| Summary: | The paper determines to discover Iban and Chinese beliefs of the tactics that advertisers use and the overall attitude towards advertisements through a specially designed questionnaire. The study would also like to see if ethnic identification influences the ethnicsʼ beliefs and skepticism towards advertisements. |
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