Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities

The paper determines to discover Iban and Chinese beliefs of the tactics that advertisers use and the overall attitude towards advertisements through a specially designed questionnaire. The study would also like to see if ethnic identification influences the ethnicsʼ beliefs and skepticism towards a...

Full description

Saved in:
Bibliographic Details
Main Author: Dennis, Achil
Format: Thesis
Language:English
Published: 2002
Subjects:
Online Access:http://ir.unimas.my/id/eprint/428/8/Dennis%20Achil%20ft.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-unimas-ir.428
record_format uketd_dc
spelling my-unimas-ir.4282023-05-12T07:06:32Z Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities 2002 Dennis, Achil HF Commerce The paper determines to discover Iban and Chinese beliefs of the tactics that advertisers use and the overall attitude towards advertisements through a specially designed questionnaire. The study would also like to see if ethnic identification influences the ethnicsʼ beliefs and skepticism towards advertisements. Universiti Malaysia Sarawak, (UNIMAS) 2002 Thesis http://ir.unimas.my/id/eprint/428/ http://ir.unimas.my/id/eprint/428/8/Dennis%20Achil%20ft.pdf text en validuser masters Universiti Malaysia Sarawak (UNIMAS) Faculty of Economics and Business
institution Universiti Malaysia Sarawak
collection UNIMAS Institutional Repository
language English
topic HF Commerce
spellingShingle HF Commerce
Dennis, Achil
Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities
description The paper determines to discover Iban and Chinese beliefs of the tactics that advertisers use and the overall attitude towards advertisements through a specially designed questionnaire. The study would also like to see if ethnic identification influences the ethnicsʼ beliefs and skepticism towards advertisements.
format Thesis
qualification_level Master's degree
author Dennis, Achil
author_facet Dennis, Achil
author_sort Dennis, Achil
title Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities
title_short Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities
title_full Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities
title_fullStr Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities
title_full_unstemmed Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities
title_sort advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities
granting_institution Universiti Malaysia Sarawak (UNIMAS)
granting_department Faculty of Economics and Business
publishDate 2002
url http://ir.unimas.my/id/eprint/428/8/Dennis%20Achil%20ft.pdf
_version_ 1783727879479099392