Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities
The paper determines to discover Iban and Chinese beliefs of the tactics that advertisers use and the overall attitude towards advertisements through a specially designed questionnaire. The study would also like to see if ethnic identification influences the ethnicsʼ beliefs and skepticism towards a...
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| Format: | Thesis |
| Language: | English |
| Published: |
2002
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| Online Access: | http://ir.unimas.my/id/eprint/428/8/Dennis%20Achil%20ft.pdf |
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my-unimas-ir.4282023-05-12T07:06:32Z Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities 2002 Dennis, Achil HF Commerce The paper determines to discover Iban and Chinese beliefs of the tactics that advertisers use and the overall attitude towards advertisements through a specially designed questionnaire. The study would also like to see if ethnic identification influences the ethnicsʼ beliefs and skepticism towards advertisements. Universiti Malaysia Sarawak, (UNIMAS) 2002 Thesis http://ir.unimas.my/id/eprint/428/ http://ir.unimas.my/id/eprint/428/8/Dennis%20Achil%20ft.pdf text en validuser masters Universiti Malaysia Sarawak (UNIMAS) Faculty of Economics and Business |
| institution |
Universiti Malaysia Sarawak |
| collection |
UNIMAS Institutional Repository |
| language |
English |
| topic |
HF Commerce |
| spellingShingle |
HF Commerce Dennis, Achil Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities |
| description |
The paper determines to discover Iban and Chinese beliefs of the tactics that advertisers use and the overall attitude towards advertisements through a specially designed questionnaire. The study would also like to see if ethnic identification influences the ethnicsʼ beliefs and skepticism towards advertisements. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Dennis, Achil |
| author_facet |
Dennis, Achil |
| author_sort |
Dennis, Achil |
| title |
Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities |
| title_short |
Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities |
| title_full |
Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities |
| title_fullStr |
Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities |
| title_full_unstemmed |
Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities |
| title_sort |
advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities |
| granting_institution |
Universiti Malaysia Sarawak (UNIMAS) |
| granting_department |
Faculty of Economics and Business |
| publishDate |
2002 |
| url |
http://ir.unimas.my/id/eprint/428/8/Dennis%20Achil%20ft.pdf |
| _version_ |
1783727879479099392 |