Sustainable Tourism Performance Analysis in Bako National Park

Ecotourism, which falls under sustainable tourism umbrella, is one of the fastest growing segments in the tourism industry. Sarawak is very rich in natural and cultural attraction, and this makes up the popularity of its ecotourism. With this, it is vital that Sarawak should maintain the sustainabil...

Full description

Saved in:
Bibliographic Details
Main Author: Nur Anisah, Mohamad Junaidi
Format: Thesis
Language:English
English
English
Published: 2023
Subjects:
Online Access:http://ir.unimas.my/id/eprint/43215/1/SUSTAINABLE%20TOURISM%20PERFORMANCE%20ANALYSIS%20IN%20BAKO%20NATIONAL%20PARK%20%281%29.pdf
http://ir.unimas.my/id/eprint/43215/3/SIGNED%20-%20SUSTAINABLE%20TOURISM%20PERFORMANCE%20ANALYSIS%20IN%20BAKO%20NATIONAL%20PARK%20%281%29.pdf
http://ir.unimas.my/id/eprint/43215/4/Nur%20Anisah%20Thesis%20Declaration%20Signed.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-unimas-ir.43215
record_format uketd_dc
institution Universiti Malaysia Sarawak
collection UNIMAS Institutional Repository
language English
English
English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Nur Anisah, Mohamad Junaidi
Sustainable Tourism Performance Analysis in Bako National Park
description Ecotourism, which falls under sustainable tourism umbrella, is one of the fastest growing segments in the tourism industry. Sarawak is very rich in natural and cultural attraction, and this makes up the popularity of its ecotourism. With this, it is vital that Sarawak should maintain the sustainability of its tourism products. This can be done by evaluating the states of sustainability of a natural attraction. This research aims to analyse the sustainable performances in environmental, social and economic attributes that are available in Bako National Park from visitors’ perspectives. Bako National Park is the oldest protected national park in Sarawak and it houses various rare wildlife and vegetation which makes it imperative to be evaluated to maintain its sustainability. To achieve this, this thesis identifies suitable attributes in three different yet related aspects which are environmental, social and economic and their importance and performance are then evaluated. Thus, Importance-Performance Analysis (IPA) is implemented in this study to identify which sustainability areas that need to be improved. This thesis also aims to identify what Bako visitors perceived to be important in sustainable aspects. Using the results, the management will be able to allocate their resources more effective and efficiently to further improve Bako National Park in its aspects of sustainability.
format Thesis
qualification_level Master's degree
author Nur Anisah, Mohamad Junaidi
author_facet Nur Anisah, Mohamad Junaidi
author_sort Nur Anisah, Mohamad Junaidi
title Sustainable Tourism Performance Analysis in Bako National Park
title_short Sustainable Tourism Performance Analysis in Bako National Park
title_full Sustainable Tourism Performance Analysis in Bako National Park
title_fullStr Sustainable Tourism Performance Analysis in Bako National Park
title_full_unstemmed Sustainable Tourism Performance Analysis in Bako National Park
title_sort sustainable tourism performance analysis in bako national park
granting_institution Universiti Malaysia Sarawak
granting_department Faculty of Social Sciences and Humanities
publishDate 2023
url http://ir.unimas.my/id/eprint/43215/1/SUSTAINABLE%20TOURISM%20PERFORMANCE%20ANALYSIS%20IN%20BAKO%20NATIONAL%20PARK%20%281%29.pdf
http://ir.unimas.my/id/eprint/43215/3/SIGNED%20-%20SUSTAINABLE%20TOURISM%20PERFORMANCE%20ANALYSIS%20IN%20BAKO%20NATIONAL%20PARK%20%281%29.pdf
http://ir.unimas.my/id/eprint/43215/4/Nur%20Anisah%20Thesis%20Declaration%20Signed.pdf
_version_ 1783728551852244992
spelling my-unimas-ir.432152023-10-27T09:59:18Z Sustainable Tourism Performance Analysis in Bako National Park 2023-07-25 Nur Anisah, Mohamad Junaidi H Social Sciences (General) Ecotourism, which falls under sustainable tourism umbrella, is one of the fastest growing segments in the tourism industry. Sarawak is very rich in natural and cultural attraction, and this makes up the popularity of its ecotourism. With this, it is vital that Sarawak should maintain the sustainability of its tourism products. This can be done by evaluating the states of sustainability of a natural attraction. This research aims to analyse the sustainable performances in environmental, social and economic attributes that are available in Bako National Park from visitors’ perspectives. Bako National Park is the oldest protected national park in Sarawak and it houses various rare wildlife and vegetation which makes it imperative to be evaluated to maintain its sustainability. To achieve this, this thesis identifies suitable attributes in three different yet related aspects which are environmental, social and economic and their importance and performance are then evaluated. Thus, Importance-Performance Analysis (IPA) is implemented in this study to identify which sustainability areas that need to be improved. This thesis also aims to identify what Bako visitors perceived to be important in sustainable aspects. Using the results, the management will be able to allocate their resources more effective and efficiently to further improve Bako National Park in its aspects of sustainability. Universiti Malaysia Sarawak 2023-07 Thesis http://ir.unimas.my/id/eprint/43215/ http://ir.unimas.my/id/eprint/43215/1/SUSTAINABLE%20TOURISM%20PERFORMANCE%20ANALYSIS%20IN%20BAKO%20NATIONAL%20PARK%20%281%29.pdf text en public http://ir.unimas.my/id/eprint/43215/3/SIGNED%20-%20SUSTAINABLE%20TOURISM%20PERFORMANCE%20ANALYSIS%20IN%20BAKO%20NATIONAL%20PARK%20%281%29.pdf text en public http://ir.unimas.my/id/eprint/43215/4/Nur%20Anisah%20Thesis%20Declaration%20Signed.pdf text en public masters Universiti Malaysia Sarawak Faculty of Social Sciences and Humanities Abi, J., Mariapan, M., & Aziz, A. (2015). Visitor's evaluation on facilities and services using importance-performance analysis at Sarawak Cultural Village. IOSR Journal of Environmental Science, Toxicology and Food Technology, 9(12), 16-24. Anthropocentrism. (2019). In OxfordLearnersDictionaries.com. Retrieved September 2019, from https://www.oxfordlearnersdictionaries.com/definition/english/anthropocentr ism?q=anthropocentrism. Armenski, T., Dragičević, V., Pejović, L., Lukić, T., & Djurdjev, B. (2011). Interaction between tourists and residents: Influence on tourism development. Polish Sociological Review, 107-118. Aydin, B., & Alvarez, M. D. (2020). Understanding the Tourists’ Perspective of Sustainability in Cultural Tourist Destinations. Sustainability, 12(21). Retrieved March 19, 2023, from https://www.mdpi.com/2071-1050/12/21/8846. Biocentrism. (2019). In Lexico.com. Retrieved September 18, 2019, from https://www. lexico.com/en/definition/biocentrism. Boley, B. B., McGehee, G. N., & Hammett, A. T. (2017). Importance-performance analysis (IPA) of sustainable tourims initiatives: The resident perspective. Tourism Management, 58, 66-77. Retrieved 20 March, 2018, from https://www.sciencedirect. com / science/article/pii/S0261517716301790. Buckley, R. (2009). Ecotourism: Principles and practices. CABI. Buckley, R. (2012). Sustainable Tourism: Research and Reality. Annals of Tourism Research, 528-546. Retrieved August 31, 2018, from https://www.sciencedirect. com/science/article/abs/pii/S0160738312000230. Butler, R. W. (1999). Sustainable tourism: a state-of-art review. Tourism Geographies, 1(1), 7-25. Retrieved April 15, 2019, from https://www.tandfonline.com/doi/abs/ 10.1080/14616689908721291. Carvache-Franco, M., Carvache-Franco, O., Carvache-Franco, W., Villagómez-Buele, C., & Saltos-Layana, A. (2020). Sociodemographic Aspects and Their Relationship with the Ecotourists' Motivations in a Coastal National Park from Ecuador. GeoJournal of Tourism and Geosites, 31(3), 1075-1082. Retrieved Jun 25, 2022, from https://www.researchgate.net/publication/344233734_SOCIODEMOGRAPHIC_ASPECTS_AND_THEIR_RELATIONSHIP_WITH_THE_ECOTOURISTS'_MOTIVATIONS_IN_A_COASTAL_NATIONAL_PARK_FROM_ECUADOR. Chavez-Cortes, M., & Maya, J. A. (2010). Identifying and structuring values to guide the choice of sustainability indicators for tourism development. Sustainability, 2(9), 3074-3099. Retrieved 20 May, 2018, from https://pdfs.semanticscholar.org/ 5bab/f202f1e72d3d7d6e8e31e1f8afca99812c1b.pdf. Chin, C. L., Moore, S. A., Wallington, T. J., & Dowling, R. K. (2000). Ecotourism in Bako National Park, Borneo: Visitors' perspectives on environmental impacts and their management. Journal of Sustainable Tourism, 8(1), 20-35. Retrieved May 15, 2018, from https://www.researchgate.net/publication/44150537_Ecotourism_in_Bako_ National_Park_Borneo_Visitors'_Perspectives_on_Environmental_Impacts_and_their_Management. Chu, R., & Choi, T. (2000). An importance-performance analysis of hotel selection factors in the Hong Kong hotel industry: a comparison of business and leisure travellers. Tourism Management, 21, 363-377. Coghlan, A. (2012). Facilitating reef tourism management through an innovative importance-performance analysis method. Tourism Management, 33, 767-775. Daud, N., & Abdul Rahman, S. (2011). Tourist attitudes towards sustainable tourism: empirical evidence from Malaysian National Park, Taman Negara. 2010 International Conference on E-business, Management and Economics (pp. 254-258). Hong Kong: IPEDR. Retrieved May 18, 2018, from http://www.ipedr.com/vol3/52-M10023.pdf. Dayak Daily. (2017, November 29). AG's report highlights dismal facilities at Bako National Park. Retrieved April 18, 2018, from Dayak Daily: https://dayakdaily.com/ags-report-highlights-dismal-facilities-at-bako-national-park/. Dodds, R. (2014). Sustaining Tourism. Retrieved February 18, 2019, from Sustainable Tourism: https://sustainabletourism.net/. Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of convenience sampling and purposive sampling. American Journal of Theoretical and Applied Statistics, 5(1) 1-4. Retrieved September 3, 2018, from http://article.sciencepublishinggroup.com/ pdf/10.11648.j.ajtas.20160501.11.pdf. Fiji Sales and Marketing Inc. (2020, June 11). What is Ecotourism? - Concept Explanation & Goals. Retrieved March 20, 2023, from Turtle Island Fiji: https://www. turtlefiji.com/what-is-ecotourism/. Franzoni, S. (2015). Measuring the sustainability performance of the tourism sector. Tourism Management Perspective, 16, 22-27. Retrieved May 15, 2018, from https://www. sciencedirect.com/science/article/abs/pii/S2211973615000495. Frauman, E., & Banks, S. (2011). Gateway community resident perceptions of tourism development: Incorporating Importance-Performance analysis into a Limits of Acceptable Change framework. Tourism Management, 32(1), 128-140. Retrieved May 18, 2018, from https://www.sciencedirect.com/science/article/pii/S02615177 10000142. Google. (n.d.) [Google map of Bako National Park]. Retrieved September 11, 2022, from https://goo.gl/maps/zeuhfD4FAL6wmSDx6. Gray, D. E. (2013). Doing Research in the Real World. London: SAGE. Retrieved November 23, 2019, from https://books.google.com.my/books?id=N_WGAwAAQBAJ&dq =pilot+sample+size+isaac+and+michael+1995&source=gbs_navlinks_s. Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis. United States of America: Pearson. Retrieved November 22, 2019, from https://is.muni.cz/el/1423/podzim2017/PSY028/um/_Hair_-_Multivariate_data_ana lysis_7th_revised.pdf. Hornby, A. S. (2010a). Attitude. Oxford Advanced Learner’s Dictionary (8th ed.). Oxford: Oxford University Press. Hornby, A. S. (2010b). Perspective. Oxford Advanced Learner’s Dictionary (8th ed.). Oxford: Oxford University Press. Ismail, Z., & Mahjom, N. (6 - 7 April, 2015). Using Importance-Performance Analysia (IPA) in Evaluating Malaysia Medical Tourism Industry: The Case of Local Health Providers. Langkawi Malaysia. Retrieved 5 December, 2017, from https://www.academia.edu/29062688/Using_Importance-Performance_Analysis_Ip a_in_Evaluating_Malaysia_Medical_Tourism_Industry_The_Case_of_Local_Health_Providers. Kaltenborn, B. P., Nyahongo, J. W., & Kideghesho, J. R. (2011). The attitudes of tourists towards environmental, social and managerial attributes of Serengeti National Park. Tropical Conservation Science, 4, 132-148. Retrieved May 18, 2018, from http://journals.sagepub.com/doi/10.1177/194008291100400204. Kline, R. B. (2011). Principles and Practic of Structural Equation Modeling Third Edition. New York: The Guilford Press. Retrieved May 18, 2018, from ftp://158.208. 129.61/suzuki/PP_SEM_3e.pdf. Lai, I. K., & Hitchcock, M. (2015). Importance–performance analysis in tourism: A framework for researchers. Tourism Management, 242-267. Retrieved September 30, 2017, from https://www.sciencedirect.com/science/article/pii/S0261517714002374. Lee, H.-S. (2015). Measurement of visitors' satisfaction with public zoos in Korea using importance-performance analysis. Tourism Management, 47, 251-260. Lin, Y.-N. (2009). Importance-Performance Analysis of the Taipei Fine Arts Museum's Services. Journal of Museum Management and Curatorship, 24(2), 105-121. Martilla, J., & James, J. (1977). Importance-performance analysis. Journal of Marketing, 41(1), 77-79. Mbaiwa, J. E., & Stronza, A. L. (Eds.). (2009). The Challenges and Prospects for Sustainable Tourism and Ecotourism in Developing Countries. The SAGE Handbook of Tourism Studies. SAGE Publications Inc. Mowforth, M., & Munt, I. (2009). Tourism and Sustainability: Development, globalisation and new tourism in the Third World (Third Edition). London: Routledge. Ng, S. I., Chia, K. W., Ho, J. A., & Ramachandran, S. (2017). Seeking tourism sustainability - A case study of Tioman Island, Malaysia. Tourism Management, 58, 101-107. Retrieved May 18, 2018, from https://www.researchgate.net/publication/ 309391758_Seeking_tourism_sustainability_-_A_case_study_of_Tioman_Island_ Malaysia. Nicholas, L., & Thapa, B. (2010). Visitor perspectives on sustainable tourism development in the Pitons Management Area World Heritage Site, St. Lucia. Environ Dev Sustain, 12(5), 839-857. Retrieved May 18, 2018, from https://link.springer.com/ article/10.1007%2Fs10668-009-9227-y. Nuryasman, M., & Nuringsih, K. (2020). Using IPA Model for Ensuring Sustainable Development in the Rural Tourism Destination. The 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020) (pp. 67-74). Atlantis Press. Retrieved March 19, 2023, from https://www.researchgate.net/publication/347844668_Using_IPA_Model_for_Ensuring_Sustainable_Development_in_the_Rural_Tourism_Destination. Omar, S. I., Abukhalifeh, A. N., & Mohamed, B. (2015). An Importance-Performance Analysis of International Visitors to Penang Island, Malaysia. An International Multidisciplinary Journal of Tourism, 10(1), 15-36. Retrieved 30 September, 2017, from https://www.academia.edu/7188305/An_Importance-Performance_Analysis_ of_International_Visitors_to_Penang_Island_Malaysia. Page, S. J., & Dowling, R. K. (2002). Ecotourism. Harlow: Pearson Education Limited. Passafaro, P. (2020). Attitudes and Tourists’ Sustainable Behavior: An Overview of the Literature and Discussion of Some Theoretical and Methodological Issues. Journal of Travel Research. Retrieved March 19, 2023, from https://www.researchgate.net/ publication/333651604_Attitudes_and_Tourists'_Sustainable_Behavior_An_Overview_of_the_Literature_and_Discussion_of_Some_Theoretical_and_Methodological_Issues. Performance Management and Delivery Unit. (2016). National Transformation Programme Annual Report 2016. Malaysia: Performance Management and Delivery Unit. Retrieved September 22, 2017, from http://www.motac.gov.my/en/download /category/86-pelan-eko-pelancongan-kebangsaan-2016-2025. Rainforest Alliance. (2016, September 8). What is the Difference between Green, Eco-, and Sustainable Tourism? Retrieved October 25, 2018, from Rainforest Alliance: https://www.rainforest-alliance.org/faqs/difference-between-eco-tourism-green-sust ainable-travel. Ramseook, P., & Naidoo, P. (2011). Residents' attitudes toward perceived tourism benefits. International Journal of Management and Marketing Research, 45-56. Retrieved May 18, 2018, from ftp://ftp.repec.org/opt/ReDIF/RePEc/ibf/ijmmre/ijmmr-v4n3-2011/IJMMR-V4N3-2011-4.pdf. Reihanian, A., Hin, T. W., Kahrom, E., & Mahmood, N. (2015). A framework for implementing sustainable tourism in national parks of Iran: development and use of sustainable tourism indicators in Boujagh National Park, Iran. Caspian Journal of Environmental Sciences, 13, 41-52. Retrieved January 20, 2019, from https://www.researchgate.net/publication/270215281_A_Framework_for_Implementing_Sustainable_Tourism_in_National_Parks_of_Iran_Development_and_Use_of_Sustainable_Tourism_Indicators_in_Boujagh_National_Park_Iran. Ringgit, D. S. (2016, March 18). Close Encounters with Nature at Bako National Park. Retrieved September 25, 2017, from The Borneo Post SEEDS: http://seeds.theborneopost.com/2016/03/18/close-encounters-with-nature-at-bako-n ational-park/. Said, A., Shuib, A., Ayob, N., & Yaakub, F. (2013). An Evaluation of Service Quality From Visitors' Perspectives: The Case of Niah National Park in Sarawak. International Journal of Business and Society, 14, 61-78. Retrieved 20 April, 2018, from http://www.ijbs.unimas.my/repository/pdf/AN%20EVALUATION%20OF%20SERVICE%20QUALITY%20pg61-78.pdf. Sarawak Forestry. (2017). Bako National Park. Retrieved September 25, 2017, from Sarawak Forestry: https://www.sarawakforestry.com/parks-and-reserves/bako-national-park/. Sarawak Forestry Corporation. (2018). Phone interview. Sarawak Forestry Corporation. (2021). Accommodation - Bako National Park, Kuching, Sarawak. Retrieved June 9, 2022, from Bako National Park: https://bako nationalpark.my/accommodation/. Sarawak Forestry Corporation. (2022). Bako National Park - Sarawak Forestry Corporation. Retrieved June 6, 2022, from Sarawak Forestry Corporation: https://sarawakforestry.com/parks-and-reserves/bako-national-park/. Sarawak Tourism. (2017). Bako National Park. Retrieved September 25, 2017, from Sarawak Tourism: https://sarawaktourism.com/attraction/bako-national-park/. Selvadurai, P. (26 March, 2018). Malaysia lays out recovery plans as 2017 tourist arrivals fall short of targets. Retrieved 18 April, 2018, from TTG Asia Media: https://www.ttgasia.com/2018/03/26/malaysia-lays-out-recovery-plans-as-2017-tourist-arrivals-fall-short-of-targets/. Sever, I. (2015). Importance-performance analysis: A valid management tool? Tourism Management, 48, 43-55. Retrieved July 25, 2022, from https://www.sciencedirect. com.remotexs.unimas.my/science/article/pii/S0261517714002222. Smith, S., & Costello, C. (2009). Culinary tourism: Satisfaction with a culinary event utilising importance-perfromance grid analysis. Journal of Vacation Marketing, 15(2), 99-110. Sharpley, R. (2000). Tourism and Sustainable Development: Exploring the Theoretical Divide. Journal of Sustainable Tourism, 8(1), 1-19. Retrieved May 21, 2019, from https://www.researchgate.net/publication/249023970_Tourism_and_Sustainable_Development_Exploring_the_Theoretical_Divide. Sorensson, A., & Friedrichs, Y. v. (2013). An importance-performance analysis of sustainable tourism: A comparison between international and national tourists. Journal of Destination Marketing & Management, 14-21. Retrieved May 18, 2018, from https://www.sciencedirect.com/science/article/pii/S2212571X12000200. Taber, K. S. (2018). The Use of Cronbach’s Alpha When Developing and Reporting Research Instruments in Science Education. Res Sci Educ, 48, 1273-1296. Retrieved June 30, 2022, from https://link.springer.com/article/10.1007/s11165-016-9602-2. The International Ecotourism Society. (7 January, 2015). TIES Announces Ecotourism Principles Revision. Retrieved 3 May, 2018, from The International Ecotourism Society: https://www.ecotourism.org/news/ties-announces-ecotourism-principles-revision. Tilden, F. (1957). Interpreting our heritage: Principles and practices for visitor services in parks, museums, and historic places. Chapel Hill [N.C.]: University of North Carolina Press. Tourism Malaysia. (7 March, 2017). Malaysia's 2016 Tourist Arrivals Grow 4.0%. Retrieved 28 September, 2017, from Tourism Malaysia: http://www.tourism.gov.my /media/view/malaysia-s-2016-tourist-arrivals-grow-4-0. Tourism Malaysia. (14 February, 2017). Tourism Malaysia Promotes Sustainable Tourism at SATTE 2017. Retrieved 18 September, 2017, from Tourism Malaysia: http://www.tourism.gov.my/media/view/tourism-malaysia-promotes-sustainable-to urism-at-satte-2017. Tourism Malaysia. (2018). Tourist Arrivals. Retrieved 18 April, 2018, from My Tourism Data: http://mytourismdata.tourism.gov.my/?page_id=14#!range=year&from=201 3&to=2017&type=55872e6e2bd39,55872c90df266&destination=34MY. TripAdvisor. (2018a). The Top 10 Things to Do & Places to Go in Kuching. Retrieved 18 April, 2018, from TripAdvisor Malaysia: https://www.tripadvisor.com.my/ Attractions-g298309-Activities-Kuching_Sarawak.html#ATTRACTION_SORT_ WRAPPER TripAdvisor. (2018b). Bako National Park (Kuching) All You Need to Know Before You Go (with Photos). Retrieved April 18, 2018, from TripAdvisor Malaysia: https://www. tripadvisor.com.my/Attraction_Review-g298309-d10810369-Reviews-Bako_Natio nal_Park-Kuching_Sarawak.html. Tsegaw, W. E. (2017). Tourist Services Quality Gap Analysis in National Park of Ethiopia: Evidence from Nech Sar National Park. Journal of Tourism & Hospitality, 6(319), 2167-0269. Retrieved 4 December, 2017, from https://www.omicsonline.org/open-access/tourist-services-quality-gap-analysis-in-national-parks-of-ethiopiaevidence-from-nech-sar-national-park-2167-0269-1000319.pdf. Tuah, Y. (2015, March 28). Boosting Sarawak’s Cultural Heritage Tourism. Borneo Post. Retrieved February 26, 2016, from http://www.theborneopost.com/2015/03/28/ boosting-sarawaks-cultural-heritage-tourism/. UNEP & WTO. (2005). Making Tourism More Sustainable: A Guide for Policy Makers. UNEP & WTO. Retrieved May 15, 2018, from http://www.unep.fr/shared/ publications/pdf/dtix0592xpa-tourismpolicyen.pdf. United Nations Environment Programme. (2011). Towards a Green Economy: Pathways to Sustainable Development and Poverty Eradication - A Synthesis for Policy Makers. France: Background Technical Papers. Retrieved 3 May, 2018, from https: //reliefweb.int/sites/reliefweb.int/files/resources/Full_Report_2176.pdf. UNWTO. (2016). Measuring Sustainable Tourism: Developing a statistical framework for sustainable tourism. 1st meeting of the Working Group of Experts on Measuring the Sustainability of Tourism (pp. 1-20). Madrid: UNWTO. Retrieved May 18, 2018, from http://cf.cdn.unwto.org/sites/all/files/docpdf/mstoverviewrev1.pdf. Weaver, D. B. (1998). Ecotourism in the Less Developed World. Oxon: CAB International. Weaver, D. B. (2008). Ecotourism Second Edition. Milton: Wiley. World Commission on Environment and Development, & Brundtland, G. H. (1987). Presentation of the Report of World Commission on Environment and Development to African and International and Non-governmental Organizations... June 7, 1987, Nairobi, Kenya. World Commission on Environment and Development. Yang, Y., Wani, G. A., Nagaraj, V., Haseeb, M., Sultan, S., Hossain, M. E., ... & Shah, S. M. R. (2023). Progress in Sustainable Tourism Research: An Analysis of the Comprehensive Literature and Future Research Directions. Sustainability, 15(3), 2755. Retrieved 8 April, 2023, from https://www.mdpi.com/2071-1050/15/3/2755. Ziegler, J., Dearden, P., & Rollins, R. B. (2011). But are tourists satisfied? Importance-performance analysis of the whale shark tourism industry on Isla Holbox, Mexico. Tourism Management, 33(3) 692-701. Retrieved 25 September, 2017, from https://www.researchgate.net/publication/241086436_But_are_tourists_satisfied_Importance-performance_analysis_of_the_whale_ shark_tourism_industry_on_Isla _Holbox_Mexico.