Malaysia Consumer Purchase Intention in Social Commerce: Unravelling the Moderating Impact of Hedonic Motivation
Social Commerce industry involves the use of social media platforms such as Facebook, Tiktok, Instagram, etc. to market and sell products and services. To this, the purpose of this research is to determine the relationship between Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TA...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/44970/3/DSVA_Kumaresan.pdf http://ir.unimas.my/id/eprint/44970/7/Kumaresan%20ft.pdf |
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