Application of Extended Theory of Planned Behaviour on Millennials’ Green Purchase Intention

This dissertation is conducted to examine the factors that have an impact on millennials’ green food product purchase intentions. Hence, this study uses an extended theory of planned behaviour to determine if millennial green purchase intentions has been impacted in a post�COVID economy. The tar...

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Main Author:	Choon Siong, Ong
Format:	Thesis
Language:	English English English
Published:	2024
Subjects:	HB Economic Theory
Online Access:	http://ir.unimas.my/id/eprint/45070/5/DSVS%20Ong%20Choon%20Siong.pdf http://ir.unimas.my/id/eprint/45070/4/ONG%20CHOON%20SIONG%20%2824pgs%29.pdf http://ir.unimas.my/id/eprint/45070/7/Ong%20Choon%20ft.pdf
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id	my-unimas-ir.45070
record_format	uketd_dc
spelling	my-unimas-ir.450702024-08-19T02:07:14Z Application of Extended Theory of Planned Behaviour on Millennials’ Green Purchase Intention 2024-07-02 Choon Siong, Ong HB Economic Theory This dissertation is conducted to examine the factors that have an impact on millennials’ green food product purchase intentions. Hence, this study uses an extended theory of planned behaviour to determine if millennial green purchase intentions has been impacted in a post�COVID economy. The target of this study are Malaysian millennials, and a total of 400 respondents have willingly volunteered their time to fill out the questionnaire. The data collected in this study was analysed using the SmartPLS program, and showed that factors of attitude, perceived behaviour control, environmental concern, and environmental knowledge have a significant impact on Malaysian millennials’ green food product purchase intention. However, this study also found that subjective norms do not have a significant impact on millennials’ green food product purchase intention. The implications of this study are that Malaysian millennials intentions of purchasing green food products are based on their positive associations of the importance of preserving the environment, hence businesses and policymakers should create advertisements or campaigns that appeal to their concern for the environment to encourage more millennials to consume green food products. UNIMAS 2024-07 Thesis http://ir.unimas.my/id/eprint/45070/ http://ir.unimas.my/id/eprint/45070/5/DSVS%20Ong%20Choon%20Siong.pdf text en staffonly http://ir.unimas.my/id/eprint/45070/4/ONG%20CHOON%20SIONG%20%2824pgs%29.pdf text en public http://ir.unimas.my/id/eprint/45070/7/Ong%20Choon%20ft.pdf text en validuser phd doctoral UNIMAS FACULTY OF ECONOMICS AND BUSINESS
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English English English
topic	HB Economic Theory
spellingShingle	HB Economic Theory Choon Siong, Ong Application of Extended Theory of Planned Behaviour on Millennials’ Green Purchase Intention
description	This dissertation is conducted to examine the factors that have an impact on millennials’ green food product purchase intentions. Hence, this study uses an extended theory of planned behaviour to determine if millennial green purchase intentions has been impacted in a post�COVID economy. The target of this study are Malaysian millennials, and a total of 400 respondents have willingly volunteered their time to fill out the questionnaire. The data collected in this study was analysed using the SmartPLS program, and showed that factors of attitude, perceived behaviour control, environmental concern, and environmental knowledge have a significant impact on Malaysian millennials’ green food product purchase intention. However, this study also found that subjective norms do not have a significant impact on millennials’ green food product purchase intention. The implications of this study are that Malaysian millennials intentions of purchasing green food products are based on their positive associations of the importance of preserving the environment, hence businesses and policymakers should create advertisements or campaigns that appeal to their concern for the environment to encourage more millennials to consume green food products.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Choon Siong, Ong
author_facet	Choon Siong, Ong
author_sort	Choon Siong, Ong
title	Application of Extended Theory of Planned Behaviour on Millennials’ Green Purchase Intention
title_short	Application of Extended Theory of Planned Behaviour on Millennials’ Green Purchase Intention
title_full	Application of Extended Theory of Planned Behaviour on Millennials’ Green Purchase Intention
title_fullStr	Application of Extended Theory of Planned Behaviour on Millennials’ Green Purchase Intention
title_full_unstemmed	Application of Extended Theory of Planned Behaviour on Millennials’ Green Purchase Intention
title_sort	application of extended theory of planned behaviour on millennials’ green purchase intention
granting_institution	UNIMAS
granting_department	FACULTY OF ECONOMICS AND BUSINESS
publishDate	2024
url	http://ir.unimas.my/id/eprint/45070/5/DSVS%20Ong%20Choon%20Siong.pdf http://ir.unimas.my/id/eprint/45070/4/ONG%20CHOON%20SIONG%20%2824pgs%29.pdf http://ir.unimas.my/id/eprint/45070/7/Ong%20Choon%20ft.pdf
_version_	1811771571138723840

Application of Extended Theory of Planned Behaviour on Millennials’ Green Purchase Intention

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