Application of Extended Theory of Planned Behaviour on Millennials’ Green Purchase Intention
This dissertation is conducted to examine the factors that have an impact on millennials’ green food product purchase intentions. Hence, this study uses an extended theory of planned behaviour to determine if millennial green purchase intentions has been impacted in a post�COVID economy. The tar...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | English English English |
| 出版: |
2024
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| 主題: | |
| 在線閱讀: | http://ir.unimas.my/id/eprint/45070/5/DSVS%20Ong%20Choon%20Siong.pdf http://ir.unimas.my/id/eprint/45070/4/ONG%20CHOON%20SIONG%20%2824pgs%29.pdf http://ir.unimas.my/id/eprint/45070/7/Ong%20Choon%20ft.pdf |
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