Application of Extended Theory of Planned Behaviour on Millennials’ Green Purchase Intention
This dissertation is conducted to examine the factors that have an impact on millennials’ green food product purchase intentions. Hence, this study uses an extended theory of planned behaviour to determine if millennial green purchase intentions has been impacted in a post�COVID economy. The tar...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| اللغة: | English English English |
| منشور في: |
2024
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://ir.unimas.my/id/eprint/45070/5/DSVS%20Ong%20Choon%20Siong.pdf http://ir.unimas.my/id/eprint/45070/4/ONG%20CHOON%20SIONG%20%2824pgs%29.pdf http://ir.unimas.my/id/eprint/45070/7/Ong%20Choon%20ft.pdf |
| الوسوم: |
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