Application of Extended Theory of Planned Behaviour on Millennials’ Green Purchase Intention
This dissertation is conducted to examine the factors that have an impact on millennials’ green food product purchase intentions. Hence, this study uses an extended theory of planned behaviour to determine if millennial green purchase intentions has been impacted in a post�COVID economy. The tar...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/45070/5/DSVS%20Ong%20Choon%20Siong.pdf http://ir.unimas.my/id/eprint/45070/4/ONG%20CHOON%20SIONG%20%2824pgs%29.pdf http://ir.unimas.my/id/eprint/45070/7/Ong%20Choon%20ft.pdf |
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