Understanding the Intention to Consume by the Consumers for MSME in Malaysia
Micro, small and medium enterprises (MSMEs) make an important contribution to Malaysia's economy. The lack of market strategies is one of the biggest challenges for SMEs that hinders their growth. Private consumption as a measure of consumer spending that covers a multidisciplinary area is crit...
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Main Author: | kim seng, lee |
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Format: | Thesis |
Language: | English English English |
Published: |
2024
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Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/45088/4/DSVA_LEE%20KIM%20SENG.pdf http://ir.unimas.my/id/eprint/45088/5/Thesis%20PhD_Lee%20Kim%20Seng%20-%2024%20PAGES.pdf http://ir.unimas.my/id/eprint/45088/6/Thesis%20PhD_Lee%20Kim%20Seng.ftext.pdf |
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