Influence of Visual Complexity on Chinese Cultural Elements and Processing Fluency on Purchase Intention in Chinese Luxury Fashion Brands
The research examines the relationship between the degree of visual complexity and the purchase intention of Chinese consumer towards Chinese domestic luxury fashion brands. The study explores the shifting consumer preferences towards local luxury brands. The research aims to addresses a significant...
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| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/46450/3/ThesisPhD_Wang%20Zheng.pdf |
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