X-TAM: A Technology Acceptance Model Framework to Engage Users with Gamified COVID-19 Preventive Measures

During the COVID-19 pandemic, various pandemic applications have emerged, including contact tracing, information dissemination, and patient monitoring, to mitigate the spread of the virus. While these initiatives have shown effectiveness in reducing transmission, their success during the endemic pha...

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Main Author:	Mohd Hazim Afiq, Kalana
Format:	Thesis
Language:	English
Published:	2024
Subjects:	QA76 Computer software
Online Access:	http://ir.unimas.my/id/eprint/46484/3/Thesis%20Ms._%20Mohd%20Hazim%20Afiq%20Kalana.pdf
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id	my-unimas-ir.46484
record_format	uketd_dc
spelling	my-unimas-ir.464842024-10-29T06:49:09Z X-TAM: A Technology Acceptance Model Framework to Engage Users with Gamified COVID-19 Preventive Measures 2024-10-25 Mohd Hazim Afiq, Kalana QA76 Computer software During the COVID-19 pandemic, various pandemic applications have emerged, including contact tracing, information dissemination, and patient monitoring, to mitigate the spread of the virus. While these initiatives have shown effectiveness in reducing transmission, their success during the endemic phase remains uncertain. Engagement with COVID-19 initiatives has started to wane among individuals, both during and post-pandemic. This study addresses this issue by exploring the potential of gamification to increase users’ engagement with COVID-19 initiatives. The research utilizes the Technology Acceptance Model (TAM) as a framework to validate the influence of gamification on users’ engagement. By combining TAM with gamification, the study examines the acceptance of a gamified COVID-19 mobile application and its impact on users’ engagement with pandemic initiatives. The research specifically focuses on the constructs of gamification perceived usefulness (GPU), gamification perceived ease of use (GEOU), and attitude toward gamification (ATUG), and their relationships with users’ engagement. The findings indicate that GPU had the strongest positive impact on users’ engagement (β = 0.424, p < 0.001), followed by ATUG (β = 0.358, p < 0.001), while GEOU (β = 0.096, p = 0.194) showed a smaller but positive effect. These results suggest that gamification enhances user motivation and promotes behavioral changes in practicing COVID-19 preventive measures. These findings contribute to a better understanding of how gamification can be effectively employed in mobile applications to promote adherence to pandemic prevention measures, benefiting both current and future pandemic situations. Universiti Malaysia Sarawak 2024-10 Thesis http://ir.unimas.my/id/eprint/46484/ http://ir.unimas.my/id/eprint/46484/3/Thesis%20Ms._%20Mohd%20Hazim%20Afiq%20Kalana.pdf text en validuser masters Universiti Malaysia Sarawak Faculty of Computer Science & Information Technology
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	QA76 Computer software
spellingShingle	QA76 Computer software Mohd Hazim Afiq, Kalana X-TAM: A Technology Acceptance Model Framework to Engage Users with Gamified COVID-19 Preventive Measures
description	During the COVID-19 pandemic, various pandemic applications have emerged, including contact tracing, information dissemination, and patient monitoring, to mitigate the spread of the virus. While these initiatives have shown effectiveness in reducing transmission, their success during the endemic phase remains uncertain. Engagement with COVID-19 initiatives has started to wane among individuals, both during and post-pandemic. This study addresses this issue by exploring the potential of gamification to increase users’ engagement with COVID-19 initiatives. The research utilizes the Technology Acceptance Model (TAM) as a framework to validate the influence of gamification on users’ engagement. By combining TAM with gamification, the study examines the acceptance of a gamified COVID-19 mobile application and its impact on users’ engagement with pandemic initiatives. The research specifically focuses on the constructs of gamification perceived usefulness (GPU), gamification perceived ease of use (GEOU), and attitude toward gamification (ATUG), and their relationships with users’ engagement. The findings indicate that GPU had the strongest positive impact on users’ engagement (β = 0.424, p < 0.001), followed by ATUG (β = 0.358, p < 0.001), while GEOU (β = 0.096, p = 0.194) showed a smaller but positive effect. These results suggest that gamification enhances user motivation and promotes behavioral changes in practicing COVID-19 preventive measures. These findings contribute to a better understanding of how gamification can be effectively employed in mobile applications to promote adherence to pandemic prevention measures, benefiting both current and future pandemic situations.
format	Thesis
qualification_level	Master's degree
author	Mohd Hazim Afiq, Kalana
author_facet	Mohd Hazim Afiq, Kalana
author_sort	Mohd Hazim Afiq, Kalana
title	X-TAM: A Technology Acceptance Model Framework to Engage Users with Gamified COVID-19 Preventive Measures
title_short	X-TAM: A Technology Acceptance Model Framework to Engage Users with Gamified COVID-19 Preventive Measures
title_full	X-TAM: A Technology Acceptance Model Framework to Engage Users with Gamified COVID-19 Preventive Measures
title_fullStr	X-TAM: A Technology Acceptance Model Framework to Engage Users with Gamified COVID-19 Preventive Measures
title_full_unstemmed	X-TAM: A Technology Acceptance Model Framework to Engage Users with Gamified COVID-19 Preventive Measures
title_sort	x-tam: a technology acceptance model framework to engage users with gamified covid-19 preventive measures
granting_institution	Universiti Malaysia Sarawak
granting_department	Faculty of Computer Science & Information Technology
publishDate	2024
url	http://ir.unimas.my/id/eprint/46484/3/Thesis%20Ms._%20Mohd%20Hazim%20Afiq%20Kalana.pdf
_version_	1818611703278993408

X-TAM: A Technology Acceptance Model Framework to Engage Users with Gamified COVID-19 Preventive Measures

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