Business travellers' choice of airlines at Kuching International Airport, Sarawak
([his paper aims to determine the effect of demographic on type of airlines chosen, the effect of company size on the choices of airlines and consideration taken by business travellers before choosing which airlines to fly. The result reveals some dissimilarity compared to previous works done. Busin...
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my-unimas-ir.90592023-05-05T09:03:38Z Business travellers' choice of airlines at Kuching International Airport, Sarawak 2012 Chuo, Hock Tieng H Social Sciences (General) ([his paper aims to determine the effect of demographic on type of airlines chosen, the effect of company size on the choices of airlines and consideration taken by business travellers before choosing which airlines to fly. The result reveals some dissimilarity compared to previous works done. Business travellers in this study consist largely of young and energetic traveller aged below 35 years old It is found that there are greater number of women travellers than previous studies on both Full Service Carrier (FSC) and Low Cost Carrier (LCC). Sales and service visits are the main purpose of travel for Kuching business travellers. Generally, the travellers booked the ticket themselves. Internet site is the most popular for business traveller who travels on Air Asia while traditional travel agent remains old time favourite for business traveller travelling on Malaysia Airlines. Online purchasing of tickets for FSC passenger is in the increasing trend. Company size does not seem to playas important role in type of carrier chosen as traditionally observed in more develop and liberal market. Smaller companies do use the FSC for business purposes. FSC travellers are mostly coming from company with travel policy but most of the companies encourage the LCC usage. Punctuality and flight frequency/schedule were rated the most important attribute while business lounge were the least important to business travellers for both FSC and LCe. This study reveals early sign of more liberal market. Competition would literally heat up and mature the market to higher level provided less government intervention, which may lead to unfair competition. Universiti Malaysia Sarawak, (UNIMAS) 2012 Thesis http://ir.unimas.my/id/eprint/9059/ http://ir.unimas.my/id/eprint/9059/1/Chuo%20Hock%20Tieng%20ft.pdf text en validuser masters Universiti Malaysia Sarawak, (UNIMAS) Faculty of Economics and Business |
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Universiti Malaysia Sarawak |
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UNIMAS Institutional Repository |
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English |
topic |
H Social Sciences (General) |
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H Social Sciences (General) Chuo, Hock Tieng Business travellers' choice of airlines at Kuching International Airport, Sarawak |
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([his paper aims to determine the effect of demographic on type of airlines chosen, the effect of company size on the choices of airlines and consideration taken by business travellers before choosing which airlines to fly. The result reveals some dissimilarity compared to previous works done. Business travellers in this study consist largely of young and energetic traveller aged below 35 years old It is found that there are
greater number of women travellers than previous studies on both Full Service Carrier (FSC) and Low Cost Carrier (LCC). Sales and service visits are the main purpose of travel for Kuching business travellers. Generally, the travellers booked the ticket themselves. Internet site is the most popular for business traveller who travels on Air Asia while traditional travel agent remains old time favourite for business traveller
travelling on Malaysia Airlines. Online purchasing of tickets for FSC passenger is in
the increasing trend. Company size does not seem to playas important role in type of
carrier chosen as traditionally observed in more develop and liberal market. Smaller
companies do use the FSC for business purposes. FSC travellers are mostly coming
from company with travel policy but most of the companies encourage the LCC
usage. Punctuality and flight frequency/schedule were rated the most important
attribute while business lounge were the least important to business travellers for both
FSC and LCe. This study reveals early sign of more liberal market. Competition
would literally heat up and mature the market to higher level provided less
government intervention, which may lead to unfair competition. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Chuo, Hock Tieng |
author_facet |
Chuo, Hock Tieng |
author_sort |
Chuo, Hock Tieng |
title |
Business travellers' choice of airlines at Kuching International Airport, Sarawak |
title_short |
Business travellers' choice of airlines at Kuching International Airport, Sarawak |
title_full |
Business travellers' choice of airlines at Kuching International Airport, Sarawak |
title_fullStr |
Business travellers' choice of airlines at Kuching International Airport, Sarawak |
title_full_unstemmed |
Business travellers' choice of airlines at Kuching International Airport, Sarawak |
title_sort |
business travellers' choice of airlines at kuching international airport, sarawak |
granting_institution |
Universiti Malaysia Sarawak, (UNIMAS) |
granting_department |
Faculty of Economics and Business |
publishDate |
2012 |
url |
http://ir.unimas.my/id/eprint/9059/1/Chuo%20Hock%20Tieng%20ft.pdf |
_version_ |
1783728021774008320 |