Business travellers' choice of airlines at Kuching International Airport, Sarawak

([his paper aims to determine the effect of demographic on type of airlines chosen, the effect of company size on the choices of airlines and consideration taken by business travellers before choosing which airlines to fly. The result reveals some dissimilarity compared to previous works done. Busin...

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Main Author:	Chuo, Hock Tieng
Format:	Thesis
Language:	English
Published:	2012
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/9059/1/Chuo%20Hock%20Tieng%20ft.pdf
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id	my-unimas-ir.9059
record_format	uketd_dc
spelling	my-unimas-ir.90592023-05-05T09:03:38Z Business travellers' choice of airlines at Kuching International Airport, Sarawak 2012 Chuo, Hock Tieng H Social Sciences (General) ([his paper aims to determine the effect of demographic on type of airlines chosen, the effect of company size on the choices of airlines and consideration taken by business travellers before choosing which airlines to fly. The result reveals some dissimilarity compared to previous works done. Business travellers in this study consist largely of young and energetic traveller aged below 35 years old It is found that there are greater number of women travellers than previous studies on both Full Service Carrier (FSC) and Low Cost Carrier (LCC). Sales and service visits are the main purpose of travel for Kuching business travellers. Generally, the travellers booked the ticket themselves. Internet site is the most popular for business traveller who travels on Air Asia while traditional travel agent remains old time favourite for business traveller travelling on Malaysia Airlines. Online purchasing of tickets for FSC passenger is in the increasing trend. Company size does not seem to playas important role in type of carrier chosen as traditionally observed in more develop and liberal market. Smaller companies do use the FSC for business purposes. FSC travellers are mostly coming from company with travel policy but most of the companies encourage the LCC usage. Punctuality and flight frequency/schedule were rated the most important attribute while business lounge were the least important to business travellers for both FSC and LCe. This study reveals early sign of more liberal market. Competition would literally heat up and mature the market to higher level provided less government intervention, which may lead to unfair competition. Universiti Malaysia Sarawak, (UNIMAS) 2012 Thesis http://ir.unimas.my/id/eprint/9059/ http://ir.unimas.my/id/eprint/9059/1/Chuo%20Hock%20Tieng%20ft.pdf text en validuser masters Universiti Malaysia Sarawak, (UNIMAS) Faculty of Economics and Business
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Chuo, Hock Tieng Business travellers' choice of airlines at Kuching International Airport, Sarawak
description	([his paper aims to determine the effect of demographic on type of airlines chosen, the effect of company size on the choices of airlines and consideration taken by business travellers before choosing which airlines to fly. The result reveals some dissimilarity compared to previous works done. Business travellers in this study consist largely of young and energetic traveller aged below 35 years old It is found that there are greater number of women travellers than previous studies on both Full Service Carrier (FSC) and Low Cost Carrier (LCC). Sales and service visits are the main purpose of travel for Kuching business travellers. Generally, the travellers booked the ticket themselves. Internet site is the most popular for business traveller who travels on Air Asia while traditional travel agent remains old time favourite for business traveller travelling on Malaysia Airlines. Online purchasing of tickets for FSC passenger is in the increasing trend. Company size does not seem to playas important role in type of carrier chosen as traditionally observed in more develop and liberal market. Smaller companies do use the FSC for business purposes. FSC travellers are mostly coming from company with travel policy but most of the companies encourage the LCC usage. Punctuality and flight frequency/schedule were rated the most important attribute while business lounge were the least important to business travellers for both FSC and LCe. This study reveals early sign of more liberal market. Competition would literally heat up and mature the market to higher level provided less government intervention, which may lead to unfair competition.
format	Thesis
qualification_level	Master's degree
author	Chuo, Hock Tieng
author_facet	Chuo, Hock Tieng
author_sort	Chuo, Hock Tieng
title	Business travellers' choice of airlines at Kuching International Airport, Sarawak
title_short	Business travellers' choice of airlines at Kuching International Airport, Sarawak
title_full	Business travellers' choice of airlines at Kuching International Airport, Sarawak
title_fullStr	Business travellers' choice of airlines at Kuching International Airport, Sarawak
title_full_unstemmed	Business travellers' choice of airlines at Kuching International Airport, Sarawak
title_sort	business travellers' choice of airlines at kuching international airport, sarawak
granting_institution	Universiti Malaysia Sarawak, (UNIMAS)
granting_department	Faculty of Economics and Business
publishDate	2012
url	http://ir.unimas.my/id/eprint/9059/1/Chuo%20Hock%20Tieng%20ft.pdf
_version_	1783728021774008320

Business travellers' choice of airlines at Kuching International Airport, Sarawak

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