Factors influence consumer decision making in purchasing mobile phone in Sibu

The purpose of this study is to identify the factors influence consumer decision making in purchasing mobile phone in Sibu. This study examines the seven main factors which are price, product, promotion, social, cultural, place and family will influence most to the consumer decision making.

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Bibliographic Details
Main Author:	Tiew, Sing Lui
Format:	Thesis
Language:	English
Published:	2012
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/9063/3/Factors%20Influence%20Consumer%20Decision%20Making%20In%20Purchasing%20Mobile%20Phone%20In%20Sibu.pdf
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id	my-unimas-ir.9063
record_format	uketd_dc
spelling	my-unimas-ir.90632023-05-02T09:00:55Z Factors influence consumer decision making in purchasing mobile phone in Sibu 2012 Tiew, Sing Lui H Social Sciences (General) The purpose of this study is to identify the factors influence consumer decision making in purchasing mobile phone in Sibu. This study examines the seven main factors which are price, product, promotion, social, cultural, place and family will influence most to the consumer decision making. Universiti Malaysia Sarawak, (UNIMAS) 2012 Thesis http://ir.unimas.my/id/eprint/9063/ http://ir.unimas.my/id/eprint/9063/3/Factors%20Influence%20Consumer%20Decision%20Making%20In%20Purchasing%20Mobile%20Phone%20In%20Sibu.pdf text en validuser masters Universiti Malaysia Sarawak, (UNIMAS) Faculty of Economics and Business
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Tiew, Sing Lui Factors influence consumer decision making in purchasing mobile phone in Sibu
description	The purpose of this study is to identify the factors influence consumer decision making in purchasing mobile phone in Sibu. This study examines the seven main factors which are price, product, promotion, social, cultural, place and family will influence most to the consumer decision making.
format	Thesis
qualification_level	Master's degree
author	Tiew, Sing Lui
author_facet	Tiew, Sing Lui
author_sort	Tiew, Sing Lui
title	Factors influence consumer decision making in purchasing mobile phone in Sibu
title_short	Factors influence consumer decision making in purchasing mobile phone in Sibu
title_full	Factors influence consumer decision making in purchasing mobile phone in Sibu
title_fullStr	Factors influence consumer decision making in purchasing mobile phone in Sibu
title_full_unstemmed	Factors influence consumer decision making in purchasing mobile phone in Sibu
title_sort	factors influence consumer decision making in purchasing mobile phone in sibu
granting_institution	Universiti Malaysia Sarawak, (UNIMAS)
granting_department	Faculty of Economics and Business
publishDate	2012
url	http://ir.unimas.my/id/eprint/9063/3/Factors%20Influence%20Consumer%20Decision%20Making%20In%20Purchasing%20Mobile%20Phone%20In%20Sibu.pdf
_version_	1783728022808952832

Factors influence consumer decision making in purchasing mobile phone in Sibu

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