An Investiogation on the antecedents influencing customer e-loyality and e-satisfaction among Malaysians with the effects of trustworthiness
The rapid growth of online shopping has led to increasing interest in how to inspire customer e-loyalty and e-satisfaction in Malaysia context. The general objective of this study is to explore and examine the perceptions of Malaysian Internet users that contribute to customer e-loyalty and e-sat...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/9202/2/Winnie%20%28full%29.pdf |
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