An Investiogation on the antecedents influencing customer e-loyality and e-satisfaction among Malaysians with the effects of trustworthiness
The rapid growth of online shopping has led to increasing interest in how to inspire customer e-loyalty and e-satisfaction in Malaysia context. The general objective of this study is to explore and examine the perceptions of Malaysian Internet users that contribute to customer e-loyalty and e-sat...
محفوظ في:
المؤلف الرئيسي: | Wong, Winnie Poh Ming |
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التنسيق: | أطروحة |
اللغة: | English |
منشور في: |
2013
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الموضوعات: | |
الوصول للمادة أونلاين: | http://ir.unimas.my/id/eprint/9202/2/Winnie%20%28full%29.pdf |
الوسوم: |
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