E-service quality model for assessing customer satisfaction of mobile banking application
The increasing growth of mobile device users, as well as the reduction in mobile data charges, have given way for the provision of mobile banking services. Banks are now extending their services from the traditional face-to-face banking interactions to a self-service system. Although mobile banki...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2021
|
| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/104000/1/JUDE%20NDUBUISI%20OWUAMANAM%20-%20IR.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | The increasing growth of mobile device users, as well as the reduction in mobile
data charges, have given way for the provision of mobile banking services. Banks
are now extending their services from the traditional face-to-face banking interactions
to a self-service system. Although mobile banking has grown exponentially,
many users are not confident to transact using their phones due to the low e-service
quality of mobile banking. To address the issue, this study proposes an enhanced
model for assessing the e-service quality of mobile banking while examining the relationship
between such e-service dimensions and customer satisfaction. To propose
this model, MAPPSQL dimensions was adopted and was further extended by speed
recovery and security from E-S-Qual dimensions. The primary data obtained from
users of the mobile banking service in Nigeria were measured and analysed. A total
number of 156 responses were obtained and analysed using structural equation
modelling (SEM) of smart partial least square 2 (SmartPLS 2) software. Hypothesis
tests were conducted to determine the relationship between the identified dimensions
(i.e., app design, functionality, customization, assurance, fulfilment, service recovery,
speed efficiency, and security) and customer satisfaction. The results show that
app design, fulfilment and security are positively significant to customer satisfaction
while functionality, customization, assurance, service recovery and speed efficiency
are not significant to customers satisfaction. The results reveal that service providers
should focus more on the dimensions of app design, fulfilment and security because
these dimensions are vital indicators of customer satisfaction in mobile banking.
The findings in this study will provide guidance and useful information to service
providers on how the e-service quality of mobile banking systems can be improved. |
|---|